The town of Marshall launched its FiberNet Fiber-to-the-Home (FTTH) service in 2018 and has rapidly blanketed the community with some of the best connectivity in south central Michigan. They’re proving, once again, that it isn’t only the urban areas with a thirst for fast, affordable, reliable connectivity and that local communities know the best way to meet the demands of their residents.
Quaint, Historical, Great Connectivity!
With a population of about 7,000 and located in south central Michigan, Marshall is also the seat of Calhoun County. The small town is steeped in interesting history, including an 1843 incident in which the community rallied around escaped slaves leading to the Fugitive Slave Law. The town is also home to an historic district considered one of the most architecturally significant in the U.S. It's part of the Battle Creek statistical area, but until local leaders decided to take matters into their own hands, connectivity for businesses and residents was inadequate for today’s needs.
Customer Service and Marketing Manager Jessica Slusarski took some time to fill us in on how Marshall developed their network. In 2015, community leaders decided to address one of the major issues within Marshall: poor Internet access and low satisfaction with current providers. One of the most important elements that community leaders sought was simple pricing with no hidden fees without high installation costs for subscribers. The city council began investigating ways to improve connectivity for both residents and businesses to ensure the town would remain competitive. Most neighborhoods had to make do with DSL from AT&T and, while a few areas could obtain cable service from WOW, there were still premises with only dial-up as an option.
On average, Marshall folks could expect 2 Megabits per second (Mbps) download and much slower upload speeds — growly inadequate for businesses, homework, and the increasing needs of the 21st century family. At such speeds, kids aren't able to efficiently complete homework, telehealth is not an option, and home-based businesses barely limp along. For many brick and mortar businesses in Marshall, services were unreliable, slow, and peak times were especially crippling.