Shocking horror stories about incumbent ISPs reaching new lows for poor service are now so common that they have become routine. A story from Ars that recently went viral puts a human face on the frustration millions of Americans endure just trying to determine if Internet access is available where they choose to live. First, here is the gist of the story.
Cole Marshall, a work-from-home web developer, decided he wanted to build a new home on the outskirts of Sun Prairie, Wisconsin. While scouting properties, he confirmed with local incumbent ISPs Comcast and Frontier online and by phone that they could offer sufficient Internet access to his favored lot.
When Marshall completed construction and contacted Charter, the cable company offered to provide the service only if he paid $117,000 to extend their network to his home. And Frontier? Frontier mislead him too, pricing the job at $42,000 to bring him the 24 Mbps service they’d promised they could provide.
When all was said and done, Charter couldn’t provide affordable service at all. Marshall is now stuck with Frontier’s sloth-like DSL broadband speeds of 3 Mbps download / 1 Mbps upload for all of his small business needs. These speeds fall well short of the 25 Mbps download / 4 Mbps upload the FCC defines as “broadband.”
Marshall’s story illustrates well the problems with existing broadband services in and around the city of Sun Prairie that led citizens and city leaders to recently pass a resolution to build a municipal broadband network in some areas within the city limits. While Marshall’s address is outside the purview of Sun Prairie’s planned network buildout, the potential for future expansion of this publicly-owned network may be Marshall’s only hope for a solution to his broadband connectivity problems.
Frontier and Charter officials told Sun Prairie city leaders in June during the network’s planning phase that their plans to build a municipal network were misguided. At that same meeting, Frontier and Charter also warned that they would likely cut jobs if the city chose to build the municipal network.
When Alderman Hariah Hutkowski asked Frontier and Charter officials if they would build a fiber-optic network so the city wouldn’t have to, the incumbents offered no response. Hutkowski called them out:
“What I see is that you will provide just enough to people to make a profit, but our community has other needs, we have demands through schools, residents streaming service, and demand is moving toward higher capacity,” Hutkowski said.
The people of Sun Prairie, a city of about 31,000 just outside of Madison, simply want reliable broadband service from an organization that will operate with basic accountability to its customers. With the private ISPs refusing to provide that service, their pleas to stop a municipal network deployment ring hollow.
Marshall's story highlights at least two problems we see repeatedly across the United States. First, there is highly inadequate or nonexistent broadband service access at non-competitive rates across the country and private ISPs see no financial incentive to help. Second, it underscores common complaints about incumbent ISPs making terrible customer service errors that suspiciously resemble predatory bait-and-switch behavior. Once again, the consumer is caught in the middle as these two problems collide with disastrous results.