Marketing plays a pivotal role in the success of community broadband at every stage of the game: from helping build political will during the initial stages of a project, to driving strong early take rates, to maintaining momentum down the road. Thoughtful and cohesive marketing, outreach, and community education efforts go hand in hand, and help broadband initiatives and networks weather the inevitable challenges that go with major infrastructure projects.
On Episode 6 of Connect This!, Christopher and Travis Carter (CEO, US Internet) will be joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience. The group will talk about all that marketing entails, including what we can learn from those that do it right and what gets left on the table when it's not part of the discussion.
Join us Monday, February 8th, at 3:30pm CST on YouTube Live with this link, or watch below.