In a Consumerist article, Kate Cox takes a look at who is benefitting the most from Comcast's Internet Essentials program and - guess what - it is Comcast.
The program has brought Internet access to a number of people who may not otherwise have been able to get online and that's a good thing. According to Comcast, 300,000 families are receiving 5 Mbps download for the program's $9.99 monthly rate. All considered, that is 300,000 families who might otherwise not have Internet access at all.
But Cox noticed how the gigantic cable conglomerate pulls the program out to dazzle politicians whenever they need a little public opinion boost. In August 2013, Comcast announced it was extending the program:
Comcast, meanwhile, is not acting out of a sense of charity or philanthropy. They’re satisfying federal requirements to help bring broadband access to the poor. And Internet Essentials is only available where Comcast already operates — so Comcast isn’t spending a dime to run infrastructure to any place where it doesn’t already exist.
They sure get to benefit from looking philanthropic, though. Community outreach is a huge part of Comcast’s extensive lobbying efforts. And in looking to gain the blessing of federal regulators on their impending buyout of Time Warner Cable, “benefit to the community” is one of their best cards to play.
Cox notes the significant obstacles to signing on to the program, as we did in 2012. She also notes that families who need the program most are not always the ones who are able to find the information to enroll:
The other barrier is the enrollment process itself: Internet Essentials is separate from Comcast’s standard service. It uses a different website and phone number for enrollment and information. Consumers who call Comcast’s regular line and try to ask for the cheap internet generally get shunted into some kind of promotional triple-play package. Comcast representatives don’t redirect callers to the other phone number.
So the consumers most likely to be able correctly to sign up for Internet Essentials are high-information consumers who have the time and resources to use the internet to research how to get the best choice in internet access. And the target user of Internet Essentials is a lower-information consumer, potentially with education and/or language barriers, who doesn’t necessarily have the time and resources, or internet access, to do all the research over best choices.
Once a household no longer has a child who qualifies for free and reduced lunches, that household no longer qualifies for Internet Essentials.
Cox also comments on the service itself:
The other main problem with Internet Essentials is that it’s crap. A download speed of “up to 5 Mbps” is, by the standards of 2014, painfully slow. Those fancy online educational tools that are supposedly the main benefit of the program? Many of them don’t work so well on that connection.
In other words, Comcast is giving their low-income customers access to what they pay for — not access on par with what most other Comcast customers can buy. It’s both a fifth of the cost and a fifth of the service.
Last year, John Randall from the Roosevelt Institute came to a similar conclusion:
Comcast's Internet Essentials program does more to benefit Comcast's customer acquisition, public relations, and lobbying departments than to help people in America who need high-speed Internet access at a reasonable price. The reality is that the program is a cleverly designed customer acquisition program that benefits Comcast's bottom line.
The Internet Essentials program, while offering a temporary respite to a small segment of low-income families, draws attention away from the real solution - policies that ensure affordable, reliable, and fast Internet access to all. As long as we continue to allow the consolidation of some of the most hated companies in the country, Internet Essentials is the best we can expect.