Image
Fast, affordable Internet access for all.
Lawn Signs and Flyers are the Engines Driving Community Broadband
By
on
Building a successful community broadband network, we’ve often pointed out, relies on successful organizing and marketing campaigns as much as it does on putting fiber in the ground. Those networks that do it well succeed, and those that fail to take it into consideration can languish or stall out.
Successful marketing and organizing can build political will for a project, turn enthusiastic adopters into neighborhood champions who help increase take rates, help counter disinformation campaigns and predatory pricing by incumbent Internet Service Providers (ISPs), and show the ways that community owned networks have gone above and beyond over the years to invest not just in the most profitable neighborhoods around but ensure that those along every street and across every block have affordable, reliable, fast Internet access.
The New Hampshire Electric Cooperative recently saw firsthand how a smart, engaged, energetic subset of its membership can make Internet access a priority. Fairlawn, Ohio’s municipal network has also been highlighting the value it’s bringing to users in the midst of the ongoing pandemic.
And with votes regarding municipal broadband networks coming up in Kaysville, Utah, Denver, Berthoud, and Engelwood, Colorado, Chicago, Illinois, and Lucas, Texas, taking this into consideration is as important as it’s every been.
See some clever and colorful below examples below, and read our past coverage to see how different community networks have taken on the task of branding, marketing, and organizing for success.
Some images courtesy of Internet Freedom for McHenry County
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Related Stories
Broadband Labels Help Transparent Providers Show Off Their Service
The Federal Communication Commission (FCC) recently published rules for its broadband nutrition label provides a partial victory for Internet subscribers and a potential marketing advantage for fiber providers – but may pose a challenge for wireless Internet service providers. Though the new rules were finalized in October, Internet Service Providers (ISPs) have until 2024 to publish their broadband labels.
Election Day 2022: Broadband on the Ballot
As voters went to the polls yesterday, broadband-focused initiatives and candidates could be found up and down the ballot all across the country.
Holland, Michigan Votes to Build Citywide Open Access Fiber Network
In early August, the city of Holland, Michigan (pop. 33,000) voted to fund the construction of a citywide, open access fiber-to-the-home (FTTH) network.
Rancho Cucamonga Cultivates Greenfield Fiber Vineyard
In the 1980s, Rancho Cucamonga proclaimed itself “The City with a Plan.” Back then, the plan was to remake this once rural enclave known for its vineyards into more than just one of the many sunny suburbs of Los Angeles. That forward-looking spirit was revived again 30 years later as city leaders looked to cultivate a digital vineyard with the creation of a “Fiber Optic Master Plan” – a six-year $13 million investment plan that targets the city’s new development. Today, the city along the famed Route 66 owns and operates Rancho Cucamonga Municipal Broadband in partnership with Onward, a local private Internet service provider.
Gainesville Tosses Muni Broadband Project into Big Telecom Swamp
Gainesville City Commissioners dealt a severe – if not fatal – blow to the expansion of municipal broadband in the Florida city where Gatorade was invented. Last week, five of the city’s seven commissioners voted to reject a proposal to spend $10 million of its American Rescue Plan funds to build a fiber-to-the-home (FTTH) pilot project. And now that city commissioners opted not to take advantage of this once-in-a-lifetime infusion of federal funds for broadband, Connected Gainesville founder Bryan Eastman sees last week’s vote as a death-knell for expanding municipal broadband in the city.
A Call in Vermont to Assemble A Broadband Corps
A new report out by CTC Technology and Energy and Rural Innovation Strategies, commissioned by the state of Vermont, gives us one of the clearest and most detailed pictures so far of the impact of the Covid 19 pandemic on our attempts to live and work remotely.