Muni FTTH Snapshot - Reedsburg, Wisconsin

Publication Date: 
March 2, 2009
Author(s): 
Broadband Properties Magazine

Broadband Property's Muni FTTH Snapshot for Reedsburg, Wisconsin, offers some details on one of the earliest muni fiber deployers. They started in 2002 and began offering services in 2003. The network is run by the public utility, Reedsburg Utility Commission.

They offer a 10 Mbps symmetrical connection for $49.95/month and a very low churn rate.

The economic impact has been significant:

In April 2007 Reedsburg businesses participated in a groundbreaking research project conducted through Reedsburg Utility Commission and the Fiber-to-the-Home Council. The survey, which had a 23 percent response rate, found that the speed, bandwidth, reliability, pricing and customer service provided by Reedsburg’s fiber optic network helped them make operations easier, increase efficiency and save time.

Most of RUC’s business fiber customers were using their broadband connections for research, document transfer, and purchasing. Other uses included banking, advertising, customer service, employee training, online sales and telework.

Six in ten Reedsburg business customers reported cost savings from fiber averaging more than $20,000 per year. Half said they were able to adopt new and more efficient processes, and 46 percent cited marketing benefits. Forty one organizations, or 10 percent of all the businesses in Reedsburg, reported that their sales had increased as a result of their fiber connections, and an overall net increase in employment of 19.8 percent was attributed to fiber.

Extrapolating from the sample, the estimated benefit to the community as a whole amounts to $1.85 million per year in additional sales and a net cost savings of $4.4 million per year.

Broadband Properties