[Updated Report] Shopping for Broadband: Failed Federal Policy Creates Murky Marketplace

In November, the Institute for Local Self-Reliance published a report examining the transparency practices of Internet Service Providers (ISPs). Shopping for Broadband: Failed Federal Policy Creates Murky Marketplace [pdf] identified locally-controlled broadband networks as the most transparent around key service details.

Large ISPs, however, were found to be more likely to make information like upload speed and pricing difficult or impossible for potential customers to find. 

After the report’s original publication, a WISP advocate suggested that our fixed wireless sample may not appropriately represent the industry and requested that we review and re-issue our analysis with an alternative list of ISPs that have been more aggressive in pursuing federal funding and spectrum opportunities. These WISPs greatly outperformed our original sample, which was selected based on those claiming the largest population coverage.

New Set of WISPs Shows Better Transparency 

While many of the original WISPs failed to disclose basic pricing and service information, only two of the second set offered less than excellent information in all categories. The second set had less poor quality information and slightly more missing information than our set of cooperatively-run networks. Municipal networks remained the most transparent. 

Though many of the fixed wireless providers originally studied do seem to claim the greatest number of potential customers, we agree with some reviewers that they are not actually among the largest fixed wireless ISPs with the most subscribers. The new list of WISPs, which is included alongside the original one on the Broadband Transparency Rule Compliance Scorecard, may be a more accurate representation of providers’ transparency practices in this industry. 

We also point out the significant variation in transparency practices between providers of the same type of service, which has been made visible by adding these new wireless providers to the scorecard. While we did expect to see variability between WISPs in particular, we’re interested in whether this variability exists in other industries because it could help explain why some providers offer available and accessible information while others do not. 

We hope to see the consumer broadband label, which is written into the Infrastructure Investment and Jobs Act Congress passed in November, incent elevated disclosure practices of all ISPs, as we continue to emphasize the idea that the label must be enforced to make sure this happens.

Read the updated version of Shopping for Broadband: Failed Federal Policy Creates Murky Marketplace here [pdf].

Inline image of the FCC's Broadband Nutrition Label first proposed in 2016 courtesy of the FCC