Tag: "marketing"

Posted June 10, 2017 by lgonzalez

Lac qui Parle County in western Minnesota has some of the best connectivity in the state. As part of the county’s efforts to get the word out about opportunities in the region, their new Facebook video highlights access to great Internet access and hopes to draw more citizens to the region.

"Come for the Jobs. Stay for the Lifestyle"

Pam Ellison, Economic Development Director for the County, describes the network that is available across the county to businesses and residents. High-quality Internet access is a way to retain businesses, attract new endeavors, and entice people to fill new positions.

Back in 2009, the county began working with Farmers Mutual Telephone Cooperative to find a way to improve Internet access. Through their collaboration, the two entities received a 2010 American Recovery and Reinvestment Act (ARRA) to deploy Fiber-to-the-Home (FTTH) connectivity and replace antiquated dial-up. At the time, about 52 percent of premises were still using their telephones to connect to the Internet.

Lac qui Parle had approached incumbent providers, but none were interested in upgrading in the sparsely populated region. Farmers Mutual Telephone Cooperative had deployed in other communities in western Minnesota and had the experience required in such a rural area. The project’s $9.6 million ARRA combined grant and loan allowed the project to be completed by the summer of 2014. Read more details about the network and the story in Lac qui Parle County in our 2014 report, All Hands on Deck: Minnesota Local Government Models for Expanding Fiber Internet Access.

Check out Lac qui Parle County’s video:

Posted May 23, 2017 by lgonzalez

While attending the Broadband Communities Summit in Dallas, Christopher had the opportunity to interview some of the people he’s been wanting get on the show, including Kyle Hollifield, Senior Vice President from Magellan Advisors.

Magellan and Kyle have been working with a growing list of communities across the country exploring opportunities to improve local connectivity. In addition to helping communities find ways to bring better telecommunications services to residents, local leaders are turning to Kyle and Magellan for advice on what to do about better connectivity for businesses, community anchor institutions, and government facilities. Kyle and Christoper discuss the considerations local communities wrestle with as they search for the best approach for their unique situation.

As many are considering public-private partnerships, they need to balance expectations and goals. Kyle offers sage advice to communities that are seeking a private sector partner to invest in their area. For local governments that decide to invest in municipal networks, marketing services can often be an unfamiliar challenge; Kyle has a way of pinning down some of the important factors that can fall by the wayside but are crucial to keeping subscribers happy.

Read the transcript of the show here.

We want your feedback and suggestions for the show-please e-mail us or leave a comment below.

This show is 28 minutes long and can be played on this page or via iTunes or the tool of your choice using this feed.

You can download this mp3 file directly from here. Listen to other episodes here or view all episodes in our index.

Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed... Read more

Posted April 12, 2017 by lgonzalez

If you’re going to talk about gigabit Internet access, Chattanooga is going to be part of the conversation. Chattanooga’s Electric Power Board (EPB) is the go-to example for citywide, symmetrical, high-quality, gigabit connectivity, and it has been since 2010.

But some one forgot to tell Comcast.

On March 20th, the ISP posted a new Xfinity video to “introduce” Chattanooga to gigabit speeds. Many, many snarky comments followed, from critique about the poor Internet access to complaints about slipshod customer service. The Times Free Press picked out some of the more memorable responses:

* Jason Schmurr: "Nope, Comcast is definitely not introducing gig-speed Internet to Chattanooga. In fact, the only thing they have introduced was a lawsuit attempting to ban gig-speed Internet from Chattanooga."

* Matthew Borden: "If I had the choice.... I'd still choose EPB. Unfortunately I am stuck with Comcast because they are the only provider in my area with broadband Internet access."

* Alixanderia Echbright: "I'd rather birth a cactus than deal with Comcast ever again. Gig speeds have been here for years, buck up."

* Scott Vandergriff: "The difference is EPB has no traffic throttling, no data cap and no "introductory" pricing. $69/month for straight unimpeded, symmetric gigabit fiber and it's been that way for years."

* Vince Cantrell: "Not sure why anybody would pay for Comcast over EPB. EPB has direct fiber to every house in Chattanooga, and has had gigabit for 7+ years already."

* Brent Tapio: "LOL, 'Introducing'? You guys have heard the term 'Gig City' used before right?"

* Patrick Alan Jaworski: "You guys realize that was already a thing ....right?"

* Steve Allen: "I'm glad I'm not the Comcast person that has to respond to all these comments."

Comcast told the Times Free Press that the strong negative response to the marketing campaign came from a "misunderstanding" in what the national provider meant to convey. Guess they should have said what they meant and meant what they said.

You judge:

... Read more

Posted March 18, 2017 by lgonzalez

 

We reported last fall that Ting Internet was considering Centennial, Colorado, as its next Fiber-to-the-Home (FTTH) target area. In preparing for preregistration, they have developed one of their marketing videos that tries to capture the unique flavor of the place they intend to serve.

 Check it out:

 

Posted February 18, 2017 by lgonzalez

 

The Maine Broadband Coalition recently released a video on the value of fast, affordable, reliable connectivity in Maine. The group focuses on different needs in Maine and how better Internet access improves small business, home healthcare, education, and general quality of life.

 

The organization describes itself as:

[A]n informal federation of public policy professionals, educational institutions, businesses, non-profit organizations and individuals who care deeply about Maine’s economic future. An important purpose of the MBC is to assemble cogent, fact-based information to help public policy makers and Maine citizens make the best choices about building a robust and productive information technology infrastructure — decisions we are all facing right now. We welcome one and all to this effort.

In the video, they visit a couple of communities, including Islesboro, one of the communities that we've covered that has invested in publicly owned Internet infrastructure.

Check out the video fro the Maine Broadband Coalition:

Posted December 2, 2016 by Anonymous

 

This is the transcript for episode 230 of the Community Broadband Bits Podcast. Harold DePriest of Chattanooga, Tennessee, describes his role in building the fiber network in the city. This is an in-depth interview of over an hour in length. Listen to this episode here.

Harold DePriest: This fiber system will help our community have the kind of jobs that will let our children and grand children stay here and work if they want to. That is the biggest thing that has happened.

Lisa Gonzalez: This is episode 230 of the community broadband bits podcast from the Institute for Local Self-Reliance. I'm Lisa Gonzalez. Chattanooga, Tennessee has been profiled in dozens of media outlets. It's a community reborn from one of the dirtiest cities in America, to what is now an economic development powerhouse. The city's publicly owned fiber optic network provides high quality connectivity that attracts businesses and entrepreneurs, but getting to where they are today did not happen overnight. In this episode, Chris has an in depth conversation with Harold DePriest, one of the men behind bringing fiber optics to Chattanooga. He's retired now, but as president and CEO of the electric power board, he was involved from the beginning. Harold describes how the electric power board made changes both inside and out, and went from being just another electric utility, to one that's considered one of the best in customer service in the country. The interview is longer than our typical podcast, but we think it's worth is. Now here are Chris and Harold DePriest, former CEO and president of the electric power board in Chattanooga, Tennessee.

Christopher Mitchell: Welcome to a community broadband bits discussion. A long form discussion, a little bit different from what we normally do, with someone that I have a tremendous amount of respect for, Harold DePriest. Welcome to the show.

Harold DePriest: Thank you. It's good to be with you Chris.

Christopher Mitchell: Harold, you've been the CEO, and you've recently retired from being the CEO and president of the electric power board in Chattanooga, which runs that legendary municipal fiber network. You've been involved in many capacities in public power, and I know that you're... Read more

Posted November 29, 2016 by christopher

In a break from our traditional format of 20-30 minutes (or so), we have a special in-depth interview this week with Harold Depriest, the former CEO and President of Chattanooga's Electric Power Board. He recently retired after 20 incredibly transformative years for both Chattanooga and its municipal electric utility. 

We talk about the longer history behind Chattanooga's nation-leading fiber network and how the culture of the electric utility had to be changed long before it began offering services to the public. We also talk about the role of public power in building fiber networks.

Something we wanted to be clear about - we talk about the timeline of when Chattanooga started to build its network and how that changed later when the federal stimulus efforts decided to make Chattanooga's electric grid the smartest in the nation. This is an important discussion as few understand exactly what the grant was used for and how it impacted the telecommunications side of the utility. 

But we start with the most important point regarding Chattanooga's fiber network - how it has impacted the community and the pride it has helped residents and businesses to develop. For more information about Chattanooga's efforts, see our report, Broadband at the Speed of Light, and our Chattanooga tag

Read the transcript of the show here.

We want your feedback and suggestions for the show - please e-mail us or leave a comment below.

This show is 70 minutes long and can be played below on this page or via iTunes or via the tool of your choice using this feed.

You can download this mp3 file directly from here. Listen to other episodes here or view all episodes in our index.

Thanks to mojo monkeys for the music, licensed... Read more

Posted November 3, 2015 by christopher

Chattanooga returns to the Community Broadband Bits podcast this week in episode 175 to talk about their 10 Gbps upgrade, the fibervention campaign, TN4Fiber, and having surpassed 75,000 subscribers.

For so much content, we have three guests joining us from Chattanooga's Electric Power Board (the EPB in EPB Fiber): Danna Bailey is the VP of Corporate Communications, Beth Johnson is the Marketing Manager, and Colman Keane is the Director of Fiber Technology.

Danna gives some background on what they are doing in Chattanooga and how excited people in nearby communities are for Chattanooga to bring local Internet choice to SE Tennessee if the state would stop protecting the AT&T, Comcast, and Charter monopolies from competition.

Beth tells us about the Fibervention campaign and how excited people are once they experience the full fiber optic experience powered by a locally-based provider.

And finally, Colman talks tech with us regarding the 10 Gbps platform, branded NextNet. We tried to get a bit more technical for the folks that are very curious about these cutting edge technologies on a passive optical network.

Read the transcript from episode 175 here.

We want your feedback and suggestions for the show - please e-mail us or leave a comment below.

This show is 25 minutes long and can be played below on this page or via iTunes or via the tool of your choice using this feed.

Listen to other episodes here or view all episodes in our index. You can can downlhttp://muninetworks.org/sites/www.muninetworks.org/files/audio/comm-bb-bits-podcast175-danna-bailey-colman-keane-beth-johnson-epb.mp3oad this Mp3 file directly from here.

Thanks to Arne Huseby for the music, licensed using Creative Commons. The song is "Warm Duck Shuffle."

Posted October 26, 2015 by lgonzalez

Chattanooga EPB has selected two new winners of its "Fibervention" campaign. We introduced you to Ms. Martha in August; during September and October, the winners were the Rolles and a student named Monica.

Winners, nominated by a "Fiberventionist," receive three months of free EPB fiber optic service, a Roku online streaming player, and several other cool gifts. The Rolles also received a new laptop and Monica received a new TV.

Here are their stories and Fibervention videos:
Chris and Dorothy Rolle are making a difference in Avondale, one child at a time. Every morning, they arise at 4 a.m. to help provide a nutritious breakfast, healthy snacks and school supplies for nearly 100 children who gather at the bus stop across the street. EPB staged a one-of-a-kind Fibervention to give them a helping hand. Together we can all be neighbors helping neighbors.

A full time nursing student working her way through college, Monica needed faster Internet in order to download class materials and complete Web-based assignments. Her Internet speeds were so slow and inconsistent that Monica was forced to do her homework at a friend’s house with EPB Fi Speed Internet. Monica kept saying she wished she had Internet that fast and reliable so her good friend nominated her for an EPB Fibervention. And now Monica has the Gig – the nation’s fastest Internet.  

Posted August 8, 2015 by lgonzalez

If you are lucky enough to live in a community where you have a municipal network as a provider, you already know they often go the extra mile to serve customers. However, they don't always market as well as the incumbents, something that is starting to change with naturally viral ads. Enter Chatanooga's "Fibervention" campaign.

The campaign encourages current subscribers to nominate non-suscribers for a gift package:

  • Three months of FREE EPB Fiber Optics service
  • Three months of FREE Smart Network or Smart Network Plus service
  • A Roku online streaming player
  • Six months paid subscription to Netflix
  • $100 iTunes gift card
  • EPB branded gear

They have even created this video, highlighting all the reasons why EPB is so much better than the competition:

As a follow up, EPB released a second video showing the installation at the home of Ms. Martha, the first winner.

With winners like Ms. Martha, this campaign is sure to draw some attention. If you pay attention, you'll see Chase, an actual EPB installer that has become very popular around the community, with some people actually requesting he specifically install their service. At a conference awhile back, many of us assumed in an early ad that he was from a stock photo, but he is real.

Pages

Subscribe to marketing