
Fast, affordable Internet access for all.
NextLight, the municipal Fiber-to-the-Home (FTTH) network in Longmont, Colorado, has been serving residents and businesses in the community since 2014 and offers reliable gigabit connectivity at affordable rates. This week, Director of NextLight, Valerie Dodd, is on the show to discuss the past, present, and future of NextLight with Christopher.
NextLight has implemented some special marketing and customer service techniques, which has helped achieve the high take rate that continues to grow. As the network expands to all areas of the city, Longmont has used some creative approaches and contended with a few challenges to connect residents and businesses. Valerie and Christopher talk about some of these decisions and how those choices have panned out.
They also discuss the community's commitment to digital inclusion and how it's paying off in an increasingly diverse and growing city. Valerie describes how her experience with a private sector provider has contributed to NextLight's focus on subscribers and breaks down some of the key differences between a traditional municipal utility, such as an electric service, and broadband service from the city.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
This show is 29 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.
Whenever Christopher attends a Broadband Communities event, he returns with great stories from cities and towns across the U.S. that have invested in publicly owned Internet infrastructure. This week, we share his interview with Mel Poole, Ocala Fiber Network Director.
You may automatically think of Kentucky when you consider horses, but Ocala, Florida, is considered the "Horse Capital of the World." Fast thoroughbreds may end up at The Derby, but they often start in Ocala. Whether it's gigabits or galloping horses, Ocala has found a way to capitalize on the concept of speed.
The city first began with publicly owned fiber optic infrastructure for SCADA operations and later expanded their use to reduce telecommunications costs. Since ending leased T1 lines, the city has saved millions and taken control of connectivity. That was before Mel worked for the city, but he's well-versed in the story of the Ocala Fiber Network, and describes how they expanded to offer services to more sectors of the community.
Mel and Christopher talk about the city's decision to begin working with the public and how, by educating local decision makers, Mel and his team were able to help them make an informed choice. As Ocala worked with more entities, they've also faced challenges related to deployment and marketing. There's a fine line they need to walk between spreading the word about great service and their ability to connect subscribers in a timely fashion. Christopher and Mel talk about demographics, economic development, and Mel's vision for Ocala that's tied into their fiber optic infrastructure.
Read more about Ocala and the development of their network here.
This show is 26 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.
As part of our series of interviews conducted during the 2019 Broadband Communities Summit in Austin, Texas, earlier in April, we’re sharing Christopher’s interview with Angela Imming. Angela is the Director of Technology and Innovation for the city of Highland, Illinois, home to Highland Communication Services (HCS).
HCS has been serving the community for almost 10 years now, and the city has had the opportunity to experience both victory and challenge. In this interview, Angela describes both. She talks about how, after losing some of the community thrill that often accompanies a relatively young project, HCS has reached out to their subscribers. In gathering community input, Angela and her team have been able to enhance the network’s success and reinvigorate local pride in the fiber optic network.
Angela and Christopher also discuss how HCS is using new tools, such as targeted social media campaigns, to increase take rates and attract people to the town of Highland. By combining business acumen and the community-centered approach, HCS is achieving the goals they’ve redefined for themselves and living up to the city’s tradition of innovation.
This show is 25 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.
When anti-muni groups have taken aim at publicly owned networks, they’ve often put UTOPIA in their crosshairs. The Utah Telecommunications Open Infrastructure Agency has had times of struggle, but those days seem to be over. The network is expanding, subscribers are touting the benefits that come with the choice of an open access network, and other communities are reaching out to UTOPIA for advice. Days in UTOPIA country are sunny.
In this interview, Christopher speaks with Kimberly McKinley, UTOPIA’s Chief Marketing Officer, about the new and improved UTOPIA. Kimberly describes some of the ways the agency has adjusted their thinking from public entity to public entity with a competitive edge. She notes that marketing isn’t something that organizations such as public utilities think they need to worry about, but in the world of connectivity, strong marketing strategy pays off.
Along with lessons learned, Kimberly shares the triumphs that have turned UTOPIA into the leader in the region. UTOPIA’s footprint is growing, their services are expanding, and they’re influencing more communities. They’ve worked hard to reach this level of success and we see their trajectory to continue upward.
Check out more coverage of UTOPIA on MuniNetworks.org.
This show is 18 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.
We knew that Longmonters loved their publicly owned network, but recent numbers show how many of them have shunned incumbents to switch. More than half of the market in Longmont has now signed up with NextLight. While NextLight subscribers enjoy fast, affordable, reliable connectivity from their network, benefits from competition are also creating a better environment for Longmonters who have stayed with the incumbents.
When Longmont Power and Communications (LPC) set out to serve the community in 2014, their goal was to reach approximately 37 percent of the market within five years. According to LPC’s Scott Rochat, they’ve blown away that goal and have already reached 54 percent.
No Tricks, Just Gigabits
While large national providers focus their efforts to capture customers with gimmicks such as reduced introductory rates that later increase, LPC has appealed to subscribers with a series of intelligent moves that show their commitment to the community.
At the start of 2018, LPC dropped the cost of their symmetrical gigabit Internet access from $99.95 per month to $69.95 per month. If subscribers have been connected for 12 continuous months, they’re eligible for a loyalty discount which brings the price down another $10 per month. During deployment, LPC created a special program in which folks who signed up for service within three months that service was available in their areas were able to cut yet another $10 per month off their gigabit rate for as long as they stayed connected. These Charter Members are able to take that $49.95 per month rate with them when they move to a different Longmont address where NextLight is available and the rate stays at the premise that they sell.
Approximately 93 percent of NextLight residential subscribers are Charter Members, Rochat told the Times Call. The network currently serves 17,400 premises.
Subscribers who referred friends were also able to get a free month of service for each referral and they had extended the promotion to digital voice service.
Competition=Better Rates, Better Services
For episode 329 of the Community Broadband Bits Podcast, our guests Deb Socia from Next Century Cities and Bob Knight of P.R. and Marketing firm Harrison Edwards discussed political will and its effect on community broadband network projects. Political will is one of many key ingredients of a successful network initiative, but it's only one of the many balls in the air that a community must juggle to get a project started and keep it healthy. As Bob mentioned in the interview, Harrison Edwards has formed an entire practice area dedicated to the special needs surrounding broadband projects. They recently launched a new website that can help interested communities learn more about what they offer.
It Isn’t All About Political Will
While getting elected officials educated and onboard with the connectivity needs of the community and helping them discover paths to improvement, moving a project forward and keeping it going strong requires much more. The Harrison Edwards team aims to also educate the community and market the campaign around the initiative. They will work to shed light on benefits for a range of stakeholders and will take necessary steps to run interference against misinformation.
Once a project has been approved, the firm will manage community expectations, market the project, and work with the press to help hit the ground running. In addition to bringing projects from idea to reality, Harrison Edwards recognizes that marketing the services offered by community networks is a skill often outside of a municipality’s wheelhouse. With effective marketing to drive up take rates, a community broadband project stands a better chance of long-term success.
We’ve been following the community of Lafayette, Louisiana, and their LUS Fiber community network from the early days. Director of Utilities Terry Huval was one of the people responsible for bringing high-quality Internet access to the community back in 2009. Terry is about to retire so we wanted to have one more conversation with him before he pursues a life of leisure.
The last time Terry was on the show, he and Christopher discussed the possibility of an LUS Fiber expansion. That was back in March 2015 for episode 144 and the network has since spread its footprint beyond city limits. Those efforts have inspired better services from competitors in addition to bringing fiber to communities that struggled with poor Internet access.
Christopher and Terry talk a little history as Terry reflects on the reactions of incumbent ISPs who tried to disrupt the LUS Fiber deployment. A winning strategy that has always served the advancement of the network, Terry tells us, has been to focus on the unique culture of Lafayette and its people. Marketing based on local pride has always kept LUS Fiber in locals' minds. Terry discusses establishing pricing and how it relates to marketing and maintaining subscribers; in broadband, the situation is much different than with other utilities.
Terry spends some time answering a few questions on free Wi-Fi at the airport and the ways the network’s economic development benefits have kept the community’s youth in Lafayette. He also addresses how the city has dealt with state rules that apply to LUS Fiber but not to private sector ISPs and the way the city has dealt with those rules.
For more details about how the community of Lafayette developed its fiber optic network, check out our 2012 report, Broadband and the Speed of Light. You can also learn more about how to address some of the many erroneous and misleading claims about LUS Fiber and similar networks from our report Correcting Community Fiber Fallacies: Attacks on LUS Fiber.
This show is 30 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.
Doug Dawson and his firm, CCG Consulting, recently marked their 20th year working in the telecommunications industry. Prior to establishing the firm, Doug already had significant experience in the field, having worked in the industry since 1978. Doug belongs to a small cadre of professionals who have the technical expertise and policy knowledge to set them apart. While Christopher was at the Broadband Communities Summit in Austin, he was lucky enough to spend some time with Doug and the two talked about a broad range of topics for episode 306 of the Community Broadband Bits Podcast.
Remember you can listen to our weekly podcast by signing up here on iTunes or listen using this feed. Commercial-free conversations like this are filled with useful information for anyone interested in better connectivity in their community. This 34-minute conversation with Doug is only one of many interviews we've had with high-quality guests that offer insights into better connectivity.
In addition to sharing how Doug’s work has developed as the industry has changed, he describes some of the lessons he’s learned from working with different types of clients. Doug and CCG has consulted for private and public sector clients -- those whose needs vary along with their definitions of success. Doug also shares his predictions about 5G and all the surrounding hype. Chris and Doug talk about Connect America Funding and ways to bring broadband to rural America. He’s been pondering the consequences of the FCC’s decision to remove federal network neutrality protections and what it means for municipal networks and smaller ISPs. Doug has some logical predictions on how local entities will move forward without network neutrality in place.
Check out the CCG Consulting website and be sure to peruse Doug’s blog, POTs and PANs. You can sign up for delivery of his articles directly to your inbox. You can also follow Doug on Twitter.
This show is 34 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.
One several occasions, local leaders in communities with municipal networks have told us that one of the lessons they’ve learned is that marketing is important. While municipal networks can be considered utilities by community leaders who manage and operate them, they still need to be mindful of business in order to enhance subscriber numbers, compete with other ISPs, and establish a brand. This month, the Reedsburg Utility Commission (RUC) in Wisconsin launched a new brand for its triple-play network.
Not Newbies
We’ve written about RUC’s network in the past, including their efforts to expand to rural areas and the decision in 2014 to offer gigabit connectivity. We even interviewed RUC General Manager Brett Schuppner in 2015, who shared the history of the network back to 2003, which means it’s one of the oldest Fiber-to-the-Home (FTTH) networks in the U.S.
According to the RUC press release, the new brand and logo — LightSpeed — “has roots back to the initial launch of RUC’s telecom services.”
Now, subscribers can obtain gigabit connectivity for $44.95 per month when they purchase bundled services. In addition to gigabit Internet access, residents can subscribe to a 100 Megabits per second tier. The service is symmetrical, so upload speeds are as fast as download. Symmetrical connections allow subscribers the ability to send large data files as well as receive them, which creates a better environment for entrepreneurs, teleworkers, and students who need robust connections for homework.
Deploying, maintaining, and operating a wireless network is easy, right? You just put up your equipment, sign up subscribers, and start raking in the dough, right? Not even close, says Travis Carter, one of the co-founders of US Internet and our guest for episode 301 of the Community Broadband Bits podcast. He should know -- he's deployed both wireless and fiber networks in Minneapolis.
In this episode, we get an update on US Internet’s progress on its fiber deployment. Travis also compares what it’s like to own, maintain, and operate each type of network. There are pros and cons of each and each is better suited for different environments and situations.
Travis and Christopher also talk about some of the marketing approaches that US Internet use after being in business for several years and determining what works in the Minneapolis market. He describes how a local company can compete against the big national ISPs by giving subscribers a good product, maintaining good customer service, and keeping an eye on long-term goals.
Learn more about US Internet in episode 194 of the Community Broadband Bits podcast.
This show is 34 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed.
Transcript below.
We want your feedback and suggestions for the show-please e-mail us or leave a comment below.
Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.