When community leaders in Santa Cruz County, California, decided to take steps to spur economic development, they knew they needed to improve local connectivity. For episode 295 of the Community Broadband Bits podcast, Policy Analyst Patrick Mulhearn from County Supervisor Zach Friend’s office talks with Christopher this week about the steps they’ve taken and their plans.

Santa Cruz County is a blend of beach activity, relaxing natural destinations, and inland rural areas. Silicon Valley is nearby and people who work in the tech industry live in the city of Santa Cruz or the rural areas around it and commute to work. Unfortunately, national providers have not kept up with high quality connectivity throughout the county. As is often the case, the incumbent providers have concentrated their efforts on specific areas, leaving rural Santa Cruz County behind. 

Patrick and Christopher discuss how the county took steps to accommodate the big ISPs and what happened next. They also talk about how some people in rural areas have taken steps to solve their problems despite the lack of action by incumbents and what county officials have in mind for the future.

Read the transcript for this show here.

This show is 23 minutes long and can be played on this page or via iTunes or the tool of your choice using this feed.

You can download this mp3 file directly from here. Listen to other episodes here or view all episodes in our index.

Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.

Last fall, the northern Minnesota community of Ely took up a feasibility study to determine the possibilities of better connectivity with publicly owned Internet infrastructure. They also wanted to explore local interest in investment. After conducting a survey and reviewing the situation, local officials are contemplating moving ahead with two pilot projects.

A Big Demand

Citizens’ group, Ely Area Broadband Coalition (Ely ABC) and the Ely Economic Development Authority (EEDA) collaborated to manage the feasibility study process. In 2016, the Blandin Foundation, the Iron Range Resources Rehabilitation Board (IRRRB), and St. Louis County awarded the city $25,000 which they’ve dedicated toward their efforts to improve local connectivity.

In order to gauge the community’s current feeling about the quality and cost of the services they purchase from area cable and DSL providers, the Ely ABC and the EEDA encouraged area residents and businesses to compete a survey last fall. They wanted evidence to share with potential funding sources that the community was not being served. Community leaders also expected the results to help them decide which direction to take moving forward.

At a recent EEDA meeting, members discussed the survey results and the potential pilot projects.

“We want to see how people are satisfied with what they have and what they feel the needs are,” said Harold Langowski, the city’s clerk-treasurer. “Right now we are assuming everybody wants faster broadband. and that they’re not satisfied with what we have. But we’re only hearing that from people on the committee.”

As anticipated, residents and businesses who took the survey revealed that 94 precent of local residents and 98 percent of business owners want improved connectivity in Ely. Jack Maytum, senior broadband analyst for Design Nine, relayed that approximately 400 residents and 60 local business...

In an attempt to negatively influence public opinion, the incumbent cable ISP in West Plains, Missouri, was recently caught masquerading behind a phony citizens group. A real group of locals who support the community’s efforts discovered the astroturf connection and, with no way to deny their involvement, Fidelity Communications tried to rationalize away their subversive tactics to poison the project.

The Needs Of West Plains

About a year ago, we connected with City Administrator Tom Stehn, who described the situation in the south central town of about 12,000 people. Stehn told the story of how in 2015, the city decided to connect its municipal facilities with fiber and how, when word got out about the project, people in the business community approached the city. Even though local businesses could get cable Internet access, rates were up to three times higher than similar services in urban areas. There were also reliability issues that interfered with local commerce.

West Plains had also experienced significant job losses in recent years when several employers left town or closed shop. The city considered a fiber network an economic development tool and a way to keep the local hospital and MSU campus connected with high-quality connectivity. Stehn told Christopher that when new businesses considered moving to West Plains, one of the five questions they always asked was, “What kind of Internet access do you have?” It made good sense to expand the original plan to offer local businesses access to the publicly owned network.

West Plains was offering symmetrical connections to local businesses early in 2017 and had even started offering gigabit service.

The Pilot And The Incumbent

The city’s effort to bring better connectivity to a wide range of businesses and residents included a pilot project in West Plains’s Southern Hills district. In the fall of 2017, the city offered gigabit Fiber-to-the-Home (FTTH) connectivity to approximately 80 businesses and 14 residences as a way to work out potential issues and refine their services.

Around the same time, incumbent...

Suddenlink passed up the opportunity to offer connectivity in Pinetops, North Carolina, for years until now. About a year after a bill in the General Assembly gave nearby Wilson’s municipal network the ability to serve the tiny community, Suddenlink is taking advantage of the law to enter Pinetops and push Wilson’s Greenlight Community Broadband out.

Suddenly Suddenlink

One of his constituents called Town Commissioner Brent Wooten last October to share a conversation he'd had at work in nearby Wilson. Wooten's constituent had encountered a Suddenlink employee who told him, "We're coming to see you in Pinetops." The company had sent out a notice to employees that overtime would be available because Suddenlink was planning to run fiber from Rocky Mount to Pinetops.

Wooten hadn't heard anything from Suddenlink; neither had any of the other Commissioners. All he knew was that the company had been reducing staff and cutting costs ever since being acquired by Altice in 2015.

A Little History

While events that put Pinetops (pop. 1,300) in the national spotlight began in February 2015, the story has roots that go back further. Officials in Pinetops, recognizing that better local Internet access keeps small rural communities from wasting away, approached several providers years ago requesting better Internet infrastructure. Suddenlink’s service area ends about two miles outside of Pinetops town limits. Nevertheless, Suddenlink wasn't willing to bring cable service to Pinetops. CenturyLink didn't want to make investments to upgrade the community's old DSL solution; the community had no options from national providers.

Not far from Pinetops sits Wilson, North Carolina, where the city of about 49,000 enjoys the benefits of a publicly owned fiber optic network, Greenlight. Pinetops officials asked Wilson to expand Greenlight to their town, but state law precluded Wilson from offering broadband beyond county lines. Pinetops and the local Vick Family Farm, a large potato manufacturer with international distribution, were both desperate for better services, out of reach, and out of options because no other ISP...