People with an interest in municipal networks usually know about Ponca City, Oklahoma's free municipal fixed wireless network because it's been around for years. In the summer of 2019, however, community leaders decided it was time to start offering Fiber-to-the-Home (FTTH) and created Ponca City Broadband.

Dave Williams, Director of Technology Service from Ponca City, comes on the show this week to discuss the new utility. Dave and Christopher review the history of the fixed wireless network and the factors that led Ponca City to shift toward FTTH. Dave explains how economic development, changing technology, and an eye toward the future convinced Ponca City that it was time to invest in citywide FTTH for residents.

The city has been able to take advantage of some cost saving strategies with the benefit of decades of technical know-how associated the municipal network and the electric utility. Additionally, they're implementing marketing approaches and customer service techniques that make Ponca City Broadband stand apart from other Internet access providers.

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Ponca City's free Wi-Fi has attracted attention over the years. A recent article in Government Technology focuses on the free Wi-Fi service and reveals the secret behind Ponca City's jewel - their municipal fiber network. 

From the article:

So what makes Ponca City’s wireless network a long-term success, and what suggestions do city officials have for other areas that want to replicate it?

It all starts with fiber, said Technology Services Director Craige Baird and City Manager Craig Stephenson. But fiber’s price tag stops many local governments in their tracks, especially when they want to do it in a year instead of building a network out slowly over a number of years.

As we reported earlier this year, Pona City's wireless is supported and funded by its fiber network. The community began the incremental installation in 1997, adding more each year; the network is now over 350 miles long. Revenue from commercial customers supply the funds for the wireless mesh network.

Residents can use the basic service for free and a modest investment optimizes their access:

While the network can be accessed by wireless-enabled devices throughout the city, residents can install a Wi-Fi modem in their house to receive a stronger signal indoors. The optional modem, called a Pepwave, costs about $150 and comes set up to connect to the free public network. The city got local computer stores to stock and support the devices, and in so doing, helped those businesses.

The service has also had wider reaching benefits:

During the recent recession, the $30 to $70 per month residents had previously paid to commercial Internet service providers stayed in Ponca City, helping “churn the economy,” Stephenson said.

In addition, Stephenson and Baird cited the network as a huge benefit to the schools and career technology center to help train and keep students in the area for economic development. Eighth-graders up through high school have electronic textbooks, laptops or notebooks, said Stephenson, “and that was only possible because everyone inside the city limits has Internet access.”

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Muskogee, located in east central Oklahoma, is considering free Wi-Fi across the community to boost economic development. As a model, community leaders are looking at Ponca City. A recent Muskogee Phoenix article quoted the Interim City Manager:

“Our hope is that the public Wi-Fi initiative will distinguish us from other cities when it comes to attracting economic development, all the way from retail to industrial,” Interim City Manager Roy Tucker said. It “will most certainly increase the quality of life and educational opportunities of our citizens.”

Local citizens developed the Action in Muskogee (AIM) initiative to improve the community; the idea to provide free Wi-Fi grew out of the initiative. Muskogee hopes a Wi-Fi network will also improve public safety, government efficiency, and Internet access for citizens.

AIM participants hope to emulate Ponca City and its award-winning mesh network. City officials installed the wireless network in 2008. Residents of Ponca City save an estimated $3.9 million a year in avoided ISP costs. In other words, the network helps keep $3.9 million in the Ponca City economy.

Ponca City began its network in 1997 with a few miles of fiber to improve communications between municipal facilities. Each year the network grew and Ponca City now has over 350 miles of fiber. Municipal facilities, schools, hospitals, healthcare clinics, businesses, and even casinos use the fiber network. According to the article, Ponca City sells Internet access via the fiber to local business customers to fund the mesh network and free Wi-Fi for the community.

Muskogee has no plans to install a publicly owned fiber network like Ponca City's. Another Phoenix article suggested Muskogee leaders may pursue a public-private arrangement:

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Ponca City, Oklahoma, has long allowed residents to use a city-owned Wi-Fi network at no charge. They make no promises regarding speed or ability to access the network inside the home because the network primarily serves the needs of police, fire, and other municipal departments.

We briefly wrote about this network in our Breaking the Broadband Monopoly report:

Ponca City, with a population of 25,000, took a different approach to their wireless network than Oklahoma City. With some 75% of their staff having at least one responsibility outside the office, building a wireless network was an obvious decision. The network provides additional safety to police officers – who have cameras that may be monitored from the station in real time in case of problems. City employees can now use VOIP phones instead of the cellular network, which has significant gaps in coverage throughout the city. Like Oklahoma City, reducing cellular charges has created considerable savings.

They also chose a Wi-Fi mesh system because it provides durability even if some of the nodes fail – the network routes around the problem. They started with some 500 wireless nodes to cover thirty square miles but have since decided to expand the network across a larger footprint.

Ponca City is somewhat unique in its decision to open spare capacity on the network to the public for no charge, in an effort to help those who could not afford Internet access on their own. Like Oklahoma City, they too received an award for their network – the 2009 Municipal Innovations Award from the Oklahoma Municipal League.

The City upgraded the network last Tuesday night to double the available capacity:

Since the City of Ponca City installed free Wi-Fi, the number of users and the amount of Internet used has surpassed anyone's expectations.

The current number of unique users is more than 10,000 a day with more than 800 Gigabytes of Internet used in one day.

This is more wireless Internet than anywhere else in the United States, Ponca City's Technology Services Director Craige Baird said.