Tag: "advertisement"

Posted November 18, 2011 by christopher

Scott Olivier is one of several people originally from Lafayette to return to Lafayette to take advantage of the their incredible community fiber network. He has done a series of short testimonials about LUS Fifber (embedded below).

We have covered similar testimonial from other community broadband networks and I think they are an easy way any community can begin marketing itself. Network supporters must also help out though - embedding the videos, spreading them with social media, and otherwise making sure the videos get distributed.

Below those testimonials is one of LUS Fiber's radio ads. It took me a little bit to understand exactly what they were getting at with the commercial - I think it could use a little more work. Remember, having the best network is not enough, you have to find ways of breaking through to citizens and motivating them to take the time to switch providers -- which is always a hassle.

These testimonials are no longer available.

Posted November 10, 2011 by christopher

Shortly after Longmont voters chose self-reliance despite Comcast's $300,000 campaign of lies to sway the referendum, some anonymous citizen placed the following ad in the local paper.  Cheeky.

Neener neener neener

Posted November 1, 2011 by christopher

Today is election day in Longmont, Colorado -- tomorrow we will find out if Comcast's record-breaking campaign of lies has scared enough voters to prevent the community from using its infrastructure to encourage broadband competition.

It looks like Comcast will break the $300,000 mark, funneling the money through the Colorado Cable Telecommunications Association. Two years ago, it spent over $245,000 in a similar effort -- setting the record for most amount spent on a local election in Longmont. Comcast and its anti-competition allies will spend approximately 10x as much as the total amount spent on the entire mayoral campaign. All to stop the city from having an alternative to the cable/DSL duopoly.

In a recent news story about the absurd spending level, the present Mayor struck an indifferent tone:

“It doesn't really matter at this stage of the game,” Baum said. “It's going to the electorate. The electorate will vote. And we will know on Tuesday how they voted – if they believe a $300,000 ad campaign, or if they believe the people they've entrusted their votes to.”

Both incumbents and challengers in the City Council race have unanimously endorsed 2A over the course of the campaign.

The Boulder Weekly has even weighed in on Comcast's campaign of lies and misinformation, tying it to their efforts two years ago:

logo-boulder-weekly.png

In 2009, a similar campaign called “No Blank Check” was bankrolled to the tune of nearly $250,000, primarily by the telecommunications industry. That campaign, which was successful in defeating the measure, was labeled as misleading by city officials because it claimed money would be taken from police and firefighters to fund city telecommunications services.

“It was actually just the opposite of what No Blank Check was saying,” Tom Roiniotis, director of Longmont Power and Communications, told Boulder Weekly this summer. “They were saying we were going to have to lay off police and firefighters. Nothing could be further from the truth. … In fact,...

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Posted September 18, 2011 by christopher

Chattanooga's publicly owned EPBFi advanced broadband network has produced a series of testimonials from people that have switched to their services from the national incumbent providers. We recently wrote about the importance of documenting these stories and wanted to again highlight some of the videos they have produced and released.

Time and time again, we hear that the community fiber network delivers faster speeds, lower prices, higher reliability, and much, much better customer service.

Posted September 14, 2011 by christopher

Chattanooga, with the nation's fastest citywide broadband network, offers lessons to many other communities who have built or are building their own networks. Chattanooga is regarded as one of the most successful muni networks in terms of a smooth operation with good advertising and a great back office approach.

They are documenting (with video) the stories of both residents and businesses that have switched to their services from incumbents like AT&T and Comcast (two of the most powerful companies in the US). Below, we include two of our favorites in the series.

This should be an extremely effective form of advertising for community networks -- harnessing the enthusiasm and local attributes of the network. Making these videos available on sharing sites like Vimeo or YouTube allows supporters to embed them in their blogs and share with friends and family.

Quite frankly, these testimonials are not hard to do (hire a local videographer that has experience with lighting and recording good sound) and should be one of the first approaches used by community networks to spread the word. If local thought leaders and small business owners can participate, so much the better.

Wired West has also created a video composed of interviews with people discussing the need for better broadband. These videos are compelling - I hope we see more of them from more communities.

Pasha Coffee & Tea On Why They Switched To EPB from EPB Fiber Optics on Vimeo.

Posted June 25, 2011 by christopher

Lafayette's publicly owned FTTH network has created a YouTube channel featuring a commercial aimed at residential subscribers (in 15, 30, and 60 second spots) as well as a longer video aimed at increasing economic development.  Both are embedded below.  

These are "no-brainer" marketing techniques that every community should have at a minimum to promote their services.

Posted July 29, 2010 by christopher

John at Lafayette Pro Fiber posted about an upcoming Lafayette TV ad. Apparently, this is an advance copy. It emphasizes the ways in which LUS differs from privately owned networks. Community networks, no matter how technically superior to incumbent offerings, must have an outreach or advertising strategy. Having the best network does little good if few people know about it.

Posted February 17, 2010 by christopher

The Salisbury, North Carolina, municipal fiber-to-the-home network is set to start offering services this summer. This article in the Salisbury Post provides an update on the situation:

City officials have targeted May 31 as the completion date for fiber-optic cable installation, with the network going citywide by Aug. 1.

As with several other publicly owned networks, they will be promoting the network with a mobile trailer that will demonstrate the technology to people at block parties and other gatherings around the community.

The mobile trailer will feature computer stations and a living room setting featuring everything the city's fiber-optic cable service offers.

"We can roll it into neighborhoods, have small block parties and have people see what a difference it provides," said Mike Crowell, the city's broadband services director.

Posted January 26, 2010 by christopher

FiberNet Monticello put one of their advertisements on YouTube.

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