CenturyLink is a massive telephone company struggling to remain relevant as we transition to mobile phones and require connections much faster than DSL delivers. Though the Omaha gigabit announcement may seem to be a monumental shift for this company, it actually is not. It is a blip on the radar - an important blip but a blip nonetheless.
The Omaha pilot does not represent a sudden change of CenturyLink strategy or capacity. Part of West Omaha has a unique history that prompted this investment. The vast majority of communities in CenturyLink territory still have no hope for upgrades beyond the basic DSL they offer today. Sadly, this already-outdated technology will only fall further behind in coming years.
First, if you missed it, CenturyLink has announced a 1 Gbps pilot project in Omaha, Nebraska. This is considerably more newsworthy that AT&T's toothless fiber-to-the-press-release response to Austin's Google Fiber.
CenturyLink is a massive corporation in a tough spot. It operates in 38 states and in each one, subscribers are fleeing slow DSL for faster networks and moving from landlines to wireless devices. CenturyLink does not have enough revenue for the upgrades most communities need.
CenturyLink deserves some praise for this gigabit trial because it recognizes the need to upgrade old networks to offer faster, more reliable connections. And it is symmetrical, offering the same upload speeds as downstream whereas the Verizon FiOS network tends to prioritize downstream at the expense of up.
For years, CenturyLink has told communities that basic DSL is just fine. We'll probably still hear that talking point in many communities from CenturyLink's government affairs staff. But this project is an admission that America needs better networks.
The only source we saw reporting on the special circumstances of how Omaha was chosen for this project was Telecompetitor with "CenturyLink enters the gigabit era:"
CenturyLink spokesperson Stephanie Meisse...