Whether you're a tech entrepreneur, manage a large industrial operation, or you specialize as an artisan who sells niche products online, fast, affordable, reliable connectivity is now a critical utility for your business. A recent SpotLight article from the North Carolina League of Municipalities (NCLM) and hosted by WRAL.com, shines a light on the impact of reliable broadband on rural businesses, residents, and local economies.

Unrealized Potential

NCLM provides multiple examples supporting the theory that lack of high-quality connectivity and access to digital tools results in unrealized potential — in jobs, home-based businesses, and small business revenue. A 2019 study from the U.S. Chamber of Commerce suggests that 66 percent of rural small businesses struggle with poor Internet or mobile phone connectivity.

Sheila Pope and her husband — both attorneys — have no Internet access at home and when their daughter returns home from college, she must make the trek into town to scope out a reliable connection.

"The trend is for more and more online work. She [Pope's daughter] would have to come to our office or go to the coffee shop in town. We got unlimited data through our cell phone provider so that we could use our phones as a hotspot, but that's unreliable and sometimes the connection would go out and she would lose all her work. It's very problematic," Pope said. "People are not going to want to come here to live and businesses aren't going to come here when they can't get what they need to do business in this digital age." 

NCLM spoke with Aaron Carter, director of marketing for Rhino Shelf, a storage shelving manufacturer. Only recently has the company been able to subscribe to Internet access faster than 20 Mbps:

"Broadband is so important because no matter what your business is, efficiency is the bottom line. It doesn't matter if you have the greatest product in the world; if you're not manufacturing it efficiently, that's a loss. If you're not selling or marketing it efficiently, you're losing," Carter said. "I grew up in Sampson County. I have friends there who run businesses and the way they do business is old-fashioned because they...

Gascosage Electric Cooperative, serving members in south-central Missouri, recently joined the list of ReConnect recipients. The co-op will use a $14 million grant and loan combination to deploy gigabit Fiber-to-the-Home (FTTH) to members in four counties where people are unserved and underserved.

Natural Choice

Gascosage General Manager Carmen Hartwell told St. Louis Public Radio, “We’re really a natural choice for this. We already have the infrastructure in place and a history of bringing utilities to rural residents.”

Co-Mo Cooperative and Ozarks Electric Cooperative in Missouri are two other rural electric cooperatives that have expanded the use of their infrastructure to provide broadband to members. In the rural regions of Missouri, as in other states, people living in less populated areas recognize the crucial role high-quality connectivity plays in economic development, educational opportunities, and ability to remain competitive.

“When we take a look at educational opportunities and economic development, internet access may stimulate growth of businesses in our area,” said Hartwell. “It might bring more people into our area that otherwise maybe telecommute for their jobs. Now, they’re going to be able to live on family farms.”

Phasing In Fiber

The co-op has a three-phase plan to connect more than 1,100 households, 20 farms, 20 local businesses, and two rural fire-protection districts. Gascosage has posted detailed information for members, including maps, on their website and their Facebook page revealing exactly where the deployment will occur. The deployment areas are in Camden, Maries, Miller, Phelps, and Pulaski counties. Subscribers will also be able to sign-up for voice services.

Phase one should be completed in early 2021 and will make symmetrical gigabit connectivity available to 285 premises, three farms and eight businesses. Phase two will add 295 premises, to the network, and should also be completed in 2021. The largest Phase will connect 729 homes, businesses, and farms; the co-op will deploy this phase in 2022 and 2023. 

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At the end of 2019, Congress passed the Revitalizing Underdeveloped Rural Areas and Lands (RURAL) Act, fixing a tax law change that threatened to raise rates and delay the expansion of broadband for rural cooperative members across the country.

Passage of the RURAL Act ensures that cooperatives can accept federal funds for broadband deployment, disaster relief, and other efforts without risking their nonprofit tax exempt status. A change in the 2017 tax law would have labeled these funds as revenue for the first time, potentially causing co-ops to exceed the allowable percentage of non-member income they must maintain to remain tax exempt.

After Senators Tina Smith (D-Minn.) and Rob Portman(R-Ohio) and Representatives Adrian Smith (R-) and Terri Sewell (D-Ala.) introduced the bipartisan bill in April, it attracted 55 additional cosponsors in the Senate and more than 300 in the House. It was eventually incorporated into the consolidated appropriations act and signed into law in December.

“Obstacles From the Federal Government”

We described the possible impact of the 2017 tax law change on rural cooperatives over a year ago, when Senator Smith first brought the issue to our attention.

Failure to remedy it would have forced some co-ops to choose between continuing with desperately needed broadband and disaster recovery projects and increasing their members’ rates. Northwestern Electric Cooperative CEO Tyson Littau described the difficulty of that decision to the National Rural Electric Cooperative Association (NRECA):

Do we rebuild and try to strengthen our distribution system and pay the taxes, or do we delay the mitigation project that would improve 1,200 miles of line throughout our territory? I think we have a responsibility to the membership to improve the system for the future.

Gulf Coast Electric Cooperative was another co-op faced with the prospect of raising electric rates to...

Almost six years ago, we told readers about Ottawa, Kansas, where the community of around 13,000 people had invested in publicly owned fiber optic connectivity for local businesses. We recently touched base with IT Director Paul Sommer, who updated us on the progress of their broadband utility and how it has impacted the community.

Steady as it Grows

When we first met Ottawa, they had worked with the local school district and Franklin County to capitalize on existing fiber infrastructure and expand to more locations. Local leaders had learned from Ottawa businesses that the best options available from incumbent AT&T were T1 lines for approximately $600. Higher capacity connections were scarce and financially out of reach for local establishments, and AT&T could not be convinced to upgrade their infrastructure. As Bigham put it, AT&T was "milking the cow."

Once the city, school district, and Franklin County established a partnership, Ottawa began to expand fiber to other municipal facilities and businesses as requested. Sommers, who has taken over as IT Director, says that now all 10 city buildings are on the network. In addition to an industrial park on the original infrastructure on the north end of town, the network now reaches an industrial park to the south.

The electric utility has trained their own staff rather than hiring external fiber deployment personnel. In addition to enriching skills, their employees are able to respond quickly if there are downed cables or other maintenance issues. Sommers recalls an instance when a car, which had caught fire, sent shrapnel flying into the air. By a twist of fate, one piece severed the fiber optic cable hanging some distance away. His team was able to rehang and splice the cable that same day and get the subscriber back online.

By using electric utility staff, Ottawa has reduced the cost of their incremental build over the years. They typically budget around $100,000 each year for expansion of the network, have never gone over, and often don’t spend the entire allotment. Sommers says that, since they own the utility poles in town, have necessary personnel on hand, and equipment at the ready, unnecessary bureaucracy doesn’t slow down maintenance, repairs, or expansion efforts.

Bursting at the Streams

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