The program has brought Internet access to a number of people who may not otherwise have been able to get online and that's a good thing. According to Comcast, 300,000 families are receiving 5 Mbps download for the program's $9.99 monthly rate. All considered, that is 300,000 families who might otherwise not have Internet access at all.

But Cox noticed how the gigantic cable conglomerate pulls the program out to dazzle politicians whenever they need a little public opinion boost. In August 2013, Comcast announced it was extending the program:

Comcast, meanwhile, is not acting out of a sense of charity or philanthropy. They’re satisfying federal requirements to help bring broadband access to the poor. And Internet Essentials is only available where Comcast already operates — so Comcast isn’t spending a dime to run infrastructure to any place where it doesn’t already exist.

They sure get to benefit from looking philanthropic, though. Community outreach is a huge part of Comcast’s extensive lobbying efforts. And in looking to gain the blessing of federal regulators on their impending buyout of Time Warner Cable, “benefit to the community” is one of their best cards to play.

Cox notes the significant obstacles to signing on to the program, as we did in 2012. She also notes that families who need the program most are not always the ones who are able to find the information to enroll:

Residents in the Iron Triangle neighborhood of Richmond are now receiving free Wi-Fi as part of a new pilot program. The pilot, sponsored by Building Blocks for Kids (BBK), hopes to make Internet access widely available to the many local families who cannot afford it. New towers have been placed on local homes to extend access to approximately 400 houses.

BBK is a collaborative of 30 government agencies, nonprofit groups and community leaders. The pilot project is funded by a $500,000 grant from the California Emerging Technology Fund to address digital literacy in areas of Richmond where affordable Internet access is not readily available.

A recent Contra Cost Times article covered the story. According to the article, an Internet connection tower is mounted on local resident, Yolanda Lopez's roof:

The Internet tower installed on Lopez's house receives signals from Internet Archive, a nonprofit organization that has a 40-foot tower at 2512 Florida Ave. Lopez's transmitter sends free Internet signals for a radius of a few hundred yards, providing the web to dozens of neighbors, said Internet Archive engineer Ralf Muehlen.

The ongoing costs to provide the signal, now that the hardware is in place, is "negligible," Muehlen said.

By summer, BBK partners hope to outfit 20 houses in the Iron Triangle with signal towers, providing free high-speed Internet signals to more than 400 homes, said BBK Executive Director Jennifer Lyle. A second tower has already been installed at a home in Atchison Village, Lyle said.

The BBK press release notes that several public and private entities worked together to enhance the Wi-fi service:

Because of the technical skills of collaborative member ReliaTech and the IT infrastructure expertise of City of Richmond’s Department of Information Technology, low-income Richmond residents will have access to wi-fi at an impressive 12-16 megabits per second.

In partnership with the Center for Popular Democracy, we have created a new policy brief: Building Community Broadband Access. We offer examples of communities that have acted to improve access by using smart strategies that facilitate community owned networks.

This fact sheet provides information to legislators, advocates, or concerned citizens who want to educate others about the benefits of publicly owned networks. This is the latest in our growing collection of convenient, compact, and instructive fact sheets. 

The Center for Popular Democracy works with a long list of local, state, and national groups to exercise grass-roots democracy. 

Download the Policy Brief [PDF].

In 2011, Comcast commenced its Internet Essentials program with great fanfare from then FCC Chairman Julius Genachowski. We looked at the program in detail and described Comcast's decision to withhold the program for two years to use as a carrot in a bid to secure the NBC merger. In addition to acquiring NBC, Comcast received great public relations press.

The Roosevelt Institute's Next New Deal Blog, recently ran an article by John Randall in which he examined the program in depth. He concludes that the program is an effective distraction from the real problem - lack of competition. In addition to placating policy makers to prevent meaningful changes, the program turns a hefty profit for Comcast and efficiently mines for new customers.

The program, touted as a way to reduce the digital divide, established onerous criteria to qualify for the $9.95 monthly service. Children in the household must qualify for the National School Lunch Program, there cannot be any unfinished business between the household and Comcast, participants must be new customers, and households must be located in an area served by Comcast.

I have had my own experience with the Internet Essentials program. My small family qualified and we now receive up to 3/1 Mbps from Comcast; prior to the program, we paid twice as much for 1 Mbps Wi-Fi. Randall is correct when he describes the program as a "customer acquisition program." A common expression goes "The slowest speed you will accept is the fastest speed you've experienced." So true. As more of my kids' homework depends on a usable Internet connection, we will need to sacrifice somewhere else to keep our 3 Mbps and we will do it. Our choices are limited because competition is scarce, even though we live in a major metropolitan area. Comcast, you have us. Nicely played!

If Comcast really wanted to help close the digital divide, it would make Internet Essentials a permanent program and ease the restrictions. I qualify because my kids qualify but there are millions of other people, including single adults and seniors, who do not and they need the Internet just as much as I do.

The Obama administration allocated $7 billion to broadband expansion as part of the 2009 economic stimulus package. Most of it went to build physical networks.

Susan Crawford sat down with Bill Moyers to talk about Internet access in America. The two touch on net neutrality, the digital divide, and how access is now a critical component to our economic development.

In the words of Bill Moyers, "This is pretty strong stuff." Bill and Susan also talk about how we have come to this point through lack of competition advanced by telecommunications companies' lobbying and legislative ennui.

They spend some time looking at Lafayette, Louisiana, one of the cities that we covered in our 2012 case study, Broadband At the Speed of Light: How Three Communities Built Next-Generation Networks.  The two also dig into ways policy change can improve access and efforts we can all make to heighten awareness of the issue. This is a great discussion for any one, regardless of their place on the Internet access learning curve.

The UC2B project broke ground in the fall of 2011 and is a joint effort by the cities of Urbana and Champaign and the University of Illinois. The project is funded with a $22.5 million federal stimulus grant, a $3 million grant from the state of Illinois, and a list of other grants from local agencies.

From the beginning, the project policy board resolved to set aside funding from the network to address the local digital divide. According to a Janelle O'Dea article in the Daily Illini, 2-5 percent of the annual revenue from the network will go into this fund. The policy board is now fielding ideas from the public. There will be a series of community meetings and the first brought several ideas. From the article:

Meeting attendees presented several ideas for how to spend the fund. Some suggested purchasing new computers for resident use and training residents to use computers.

Artice James, president of the Champaign chapter of the National Council of African-American Men, suggested using the funds to provide job training for the installation of fiber optic material to area homes. James said he hoped many of these jobs will employ minority residents.

Alkalimat also commented on the issue of creating permanent jobs for Champaign-Urbana residents. He said he could see potential for creating a group similar to Best Buy’s Geek Squad.

UC2B's approach brings more people to the network in a self-nourishing fashion. The local community knows where the digital divide is in their area. Funding and decisions come from the people who will live with the benefits of the network. UC2B is another example of how local communities can build networks to effectively address the digital divide.