As part of our series of interviews conducted during the 2019 Broadband Communities Summit in Austin, Texas, earlier in April, we’re sharing Christopher’s interview with Angela Imming. Angela is the Director of Technology and Innovation for the city of Highland, Illinois, home to Highland Communication Services (HCS).
HCS has been serving the community for almost 10 years now, and the city has had the opportunity to experience both victory and challenge. In this interview, Angela describes both. She talks about how, after losing some of the community thrill that often accompanies a relatively young project, HCS has reached out to their subscribers. In gathering community input, Angela and her team have been able to enhance the network’s success and reinvigorate local pride in the fiber optic network.
Angela and Christopher also discuss how HCS is using new tools, such as targeted social media campaigns, to increase take rates and attract people to the town of Highland. By combining business acumen and the community-centered approach, HCS is achieving the goals they’ve redefined for themselves and living up to the city’s tradition of innovation.
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