Conway is right in the middle – in the middle of Arkansas with its utility company, Conway Corp, in the middle of beefing up its broadband network.

In this city of 66,000 – home to the information technology company Acxiom Corporation and three colleges – residents and businesses have long relied on Conway Corp for more than just electricity since the utility first launched its cable and Internet service in 1997.

Conway Corp, which has been Conway’s electric utility for the past 90 years, has a unique relationship with the city’s government. “We are different in the way we are set up as compared to many other municipal networks. We are set up as a non-profit. We lease the network and operate it on behalf of the city,” explained Conway Corp Chief Marketing Officer Crystal Kemp.

At the heart of the utility’s network management has been the on-going work to stay ahead of the curve.

Prepared for the Pandemic

“When we launched Internet services in 1997, upstream capacity wasn’t a concern and systems were built with the average homes (and) businesses per geographic area, or node, at 500. Today those numbers are less than 95 per node. That’s been achieved through physical changes in the network and changes in our engineering practices,” Conway Corp’s Chief Technology Officer Jason Hansen told us last week. 

Upgrades to the Hybrid-Fiber-Coax (HFC) network began to take shape in 2019 with the deployment of DOCSIS 3.1, allowing Conway Corp to double its downstream capacity. They also began upgrading equipment that paved the way for expanded use of the RF (Radio Frequency) spectrum to boost the network’s bandwidth. As of December 2020, about 50 percent of the upstream upgrade work had been completed with the remainder expected to be finished by the summer of 2021.

Currently, Conway Corp has 21,608 Internet service customers, which translates into a take-rate of 72% on the residential side and over 50% on the business side. AT&T operates its gigabit service in town, but there are no other traditional citywide cable systems in operation in the area.

The network upgrade, which began in earnest in 2019, turned out to be prescient planning as the emerging COVID-...