Farmers depend on Internet connectivity like any other businesses for daily office tasks such as record keeping, reporting, banking, and marketing. This dependency stretches further as daily farming productivity depend on GPS-based applications that enable real-time data collection giving accurate information on soil fertility, field mapping, and other farm-related tasks. An October 2019 report from the United Soybean Board (USB) describes how poor connectivity is striking at the heart of America’s agricultural industry.

Profitability and Sustainability: Threatened 

The report, titled Rural Broadband and the American Farmer [PDF]  reveals that 60 percent of U.S. farmers and ranchers do not have adequate Internet connectivity to run their business and 78 percent do not have a choice in Internet Service Providers (ISPs). The USB study touches on how poor Internet connectivity in rural parts of the country has negatively impacted profitability and sustainability in farming.

Among 2,000 farmers surveyed by the USB, 59 percent of  farmers plan to incorporate more data onto their system and 28 percent are considering more data usage. Most also want to use high-tech and data transfer applications but the impact of poor connectivity and unreliable Internet service does not allow them to do so. Michael H., a soybean farmer in south-central Louisiana said that, “Without the right support network, we can’t even consider taking advantage of getting real-time information from one piece of equipment to another.” Up to 33 percent of farmers said poor connectivity has affected their equipment purchases.

The U.S. Department of Agriculture Economic Research Service reports that farming productivity contributes nearly $133 billion to the U.S. gross domestic product (GDP) but lack of connectivity has heavily impacted farmers to contribute only $80 billion. 

Arkansas soybean, cotton, and corn farmer Vonda K. explained:

We need both financial sustainability and sustainability of the land. I would like to have more moisture sensors, to know exactly what’s going on. We have a couple of wells that we can shut off remotely, but I would love to...

When rural broadband advocates talk about the connectivity needs of farmers, they often discuss real-time crop prices, monitoring the status of fields, or the ability to submit data-intensive reports. An innovator in North Carolina has a different take on why fast, affordable, reliable connectivity is important to his ag-related business and it involves hog waste. He explains how North Carolina’s municipal networks and cooperatives need to be able to operate without restriction if the state’s agribusiness is to advance.

Methane is Power, but Broadband is a Must

In a recent opinion piece by Mark Maloney, the CEO and founder of OptimaBio writes that his company is developing a method for capturing methane from hog waste and transforming the biogas into electricity. According to Maloney, the pilot program has the potential to expand in order to provide affordable energy while also reducing harm to the environment.

A key element that OptimaBio requires, however, is reliable and fast connectivity, which isn't readily available in many rural North Carolina communities yet: 

The equipment that allows this conversion produces large amounts of data to assist us in understanding operations and avoid downtime.

That data is of no value if we cannot transmit it over a reliable communications network.

Today, without reliable broadband, we use radio signals to get the job done. It’s not ideal.

He describes how weather and trees can interrupt radio signals that must be in line of sight of each other, and how the company must purchase expensive equipment in order to use radio signals. At this stage, there is no other alternative in the rural areas where they operate.

A Chronic Problem

Maloney writes that his company is one of many in the agriculture industry that struggles due to poor rural connectivity in North Carolina. In order to allow agribusiness to pursue innovations that can solve problems and find improvements, the state needs to remove onerous hurdles.

As our state policymakers and legislators examine the issues of broadband access, they need to bring all available options and partners to the table – including electric co-ops and local governments. It is imperative that we remove all hurdles that hinder local...

Minnesota’s RS Fiber Cooperative has brought gigabit connectivity to households and businesses in small, rural towns in Renville and Sibley Counties. Within the next few years, they plan to transition households beyond towns from their wireless access as they expand their Fiber-to-the-Home (FTTH) footprint. A recent MinnPost article features how the network has attracted a different kind of venture to one of the small member towns — a 3D printing business.

Gibbon, Minnesota (pop. 750), is known for quiet streets, rather than the shiny futuristic landscapes one associates with high-tech entrepreneurs. The community, however, was exactly what Adam Stegeman was looking for when searching for a place to set up shop. He had been selling 3D printers for years and was ready to strike out on his own. The Stegeman Family wanted a small-town environment and, since much of Adam’s work requires transfer of data intensive 3D design files, a community that also had access to fast, affordable, reliable connectivity was a must. As one of the RS Fiber Co-op member towns, Gibbon met both requirements.

When MinnPost asked Stegeman about the presence of the network in Gibbon and its influence on his decision to settle there: “That was absolutely huge,” Stegeman said.

The Fabric of the Community

As we covered in our report, RS Fiber: Fertile Fields for New Rural Internet Cooperative, more than 20 communities joined together to establish the broadband cooperative. Community leaders faced challenges along the way, but they pursued their vision. Through a strong sense of regional collaboration and a creative approach, the cooperative now offers better connectivity than is available in many urban areas. They’ve completed phase one, which connects each of the towns with FTTH and provides high-speed fixed wireless Internet access to premises in the extremely rural areas, such as the many local farms. Phase two should begin within the next two years.

Since publishing the report, the cooperative has attracted attention...

Located in northwest Iowa, Osage has been an innovative utility leader with forward-looking investments in both telecommunications and clean energy with wind and solar. Osage Municipal Utilites General Manager Josh Byrnes joins us for Community Broadband Bits podcast 232. He is also in the midst of retiring after 3 terms in the Iowa Legislature. 

Osage built a hybrid fiber coaxial cable network many years ago that they are considering upgrading to being fully fiber-optic following a lot of community support for next-generation connectivity and most importantly, greater reliability. 

Josh and I also talk generally about the importance of connectivity in rural areas and how the state of Iowa has dealt with the need to improve access. We both agree that Iowa's approach thus far leaves much to be desired and we discuss the challenges that legislatures face in making these decisions. 

Read the transcript of the show here.

We want your feedback and suggestions for the show-please e-mail us or leave a comment below.

This show is 32 minutes long and can be played below on this page or via iTunes or via the tool of your choice using this feed.

You can download this mp3 file directly from here. Listen to other episodes here or view all episodes in our index.

Thanks to Admiral Bob for the music. The song is Turbo Tornado (c) copyright 2016 Licensed under a Creative Commons Attribution (3.0) license. Ft: Blue Wave Theory.