Local fishing guides suggest skipjack and shad as the best bait for catching the monster catfish swimming in the muddy waters of Wheeler Lake.

But if you want to reel in broadband hungry subscribers living and working in nearby Morgan or Lawrence County, the Joe Wheeler Electric Membership Corporation (JWEMC) is hoping fiber optic lines and a free Amazon Fire TV Stick will lure subscribers to sign up for the electric co-op’s new gig speed Internet service, FlashFiber.

Trinity, just a few miles away from Wheeler Lake, is where JWEMC began hanging fiber optic cables before launching construction of a new Fiber-to-the-Home (FTTH) network weeks before the start of the new year. The $95 million project is expected to take five years to finish, though some subscribers may get service as early as this year despite construction delays caused by the COVID crisis with manufacturers of network components temporarily shut down under quarantine protocols.

Once the total buildout is complete, the network will cover JWEMC’s service area in both counties where the utility has been delivering electricity for the past 83 years. When it’s all said and done, the fourth largest electric co-op in “The Heart of Dixie,” will have deployed 15.8 million feet of fiber (nearly 3,000 miles), making the network accessible to all of the utility’s 43,000 members.