Traverse City has officially launched its new municipal Fiber-to-the-Home network in the northern Michigan town of 15,000. The city's municipal electric utility, Traverse City Light & Power (TCL&P), owns the network and operates it in a partnership with Fujitsu, with the latter building and initially helping operate it, but turning management over to TCLP as the city utility feels comfortable with each aspect of the operation.

TCL&P Fiber is being built incrementally, starting in the downtown area where the economic heart of the community lies. The first phase is estimated to cost $3.5 million and will offer 2,200 locations service. The rest of the community will be connected in coming years and perhaps ultimately areas outside the current electric footprint.

Getting up to Speed

Traverse City has been working in the communications space for more than 10 years with dark fiber leases to major anchor institutions and key economic entities. In more recent years they were providing free Wi-Fi downtown while considering how to improve Internet access to smaller businesses and residents. For years, they examined various options, with serious consideration of an open access network where the city would build the infrastructure but other ISPs would use it to connect customers. 

In an interview today, TCL&P Executive Director Tim Arends told us that they moved on this project after sensing a lot of pent up demand for better service — with speed, reliability, and especially customer service as common complaints with existing service. Though TCL&P did not name check the existing providers, AT&T DSL and Charter Spectrum cable are the main incumbent providers.

In 2017 TCL&P's Board voted unanimously to move forward with a citywide fiber approach but did not plan to be a retail provider themselves. But in 2019, a new plan with Fujitsu evolved into the current approach. 

Last year,...

Need better Internet access in your community but don’t know where to start? Want to educate your local leaders on broadband solutions but they can’t tell DSL from fiber optic?

Join the Institute for Local Self-Reliance’s Christopher Mitchell on Tuesday, May 5 at 12 p.m. ET for a webinar on broadband basics as part of Merit’s Michigan Moonshot Educational Series. The conversation will introduce various broadband solutions and technologies, giving participants the necessary foundation to start working on better Internet access locally.

Merit, a statewide educational and research network run by Michigan’s public university system, is hosting the event. Michigan Moonshot is Merit’s effort to improve Internet access in the state by collecting accurate data, disseminating educational resources, influencing policy decisions, and connecting communities to funding.

ABCs of Connectivity

Christopher’s presentation, on Tuesday, May 5 at 12 p.m. ET, will “explore the trade-offs, capacity, and economics behind common Internet access technologies, including cable, DSL, mobile wireless, fixed wireless, satellite, and fiber optic,” according to the event page. The webinar will aim to give participants “the confidence to engage in broadband discussions, debates, and efforts to improve broadband Internet access.”

This introduction is ideal for residents, community leaders, and business owners who want to engage with local efforts to increase connectivity. If you already have a good understanding of broadband technologies, consider inviting local officials or stakeholders to the webinar to build their knowledge.

Sign up online in advance for the webinar link.

Dust up on the Rules

Merit is also hosting a second webinar later in the month titled “Local Community Broadband: A Good Answer to Internet Connectivity.” The presentation, scheduled for Thursday, May 28 at 12 p.m. ET, will explore the opportunities and the legal considerations of a community broadband project, including regulatory barriers....

As the Fiber-to-the-Home (FTTH) project moves along in Traverse City, Michigan, utility board members are establishing the elements to set the service apart from other Internet access options in the community. The Record-Eagle reports that the board will decide in March on rates and that they've already chosen a name and logo.

Brand Recognition

The new service will be TCLP fiber and their tagline will be "Your Community Network." Traverse City Light & Power (TCL&P) are banking on the connection to their municipal electric utility. TCL&P will receive help marketing the service from Fujitsu, the company hired by Traverse City to design and operate the network.

Fujitsu Network Communications Marketing Lead Lori Butler said the name draws on the brand recognition the utility already has, while differentiating the new enterprise. The tagline “Your Community Network” emphasizes the public utility’s mission and the fact that it’s a community-owned network, she said.

Butler said the proposed logo also draws on the familiar, adding the word “fiber” and the tagline to the existing network, plus a strand of fiber optic cable. She showed the board a few proposed color combinations, and they ultimately gravitated toward a blue and yellow design similar to the existing logo, with a darker blue added as an accent.

Fujitsu also recommended rates, which will be approved by the utility board in March:

Fujitsu...suggested [basic] rates from $59.99 per month for residential customers to $149.99 a month for commercial customers. Those rates would buy download and upload speeds of 200 megabits per second residential; one gigabit per second commercial.

Scott Menhart, TCL&P chief information technology officer, said 200 megabits per second is twice as fast as what most area commercial providers offer in their base package, and they typically offer upload speeds of just 10 megabits per second.

The higher upload speed will matter for customers as people put more and more devices online, Fujitsu Network Communications broadband operations head Robert Worden said. He cited a household average of 11 devices — and said that’s bound to rise, factoring in...

Originally published in 2017, our report, Cooperatives Fiberize Rural America: A Trusted Model for the Internet Era, focuses on cooperatives as a proven model for deploying fiber optic Internet access across the country, especially in rural areas. An update in the spring of 2019 included additional information about the rate at which co-ops are expanding Internet service. Now we’ve updated the report with a new map and personal stories from areas where co-ops have drastically impacted local life.

Download the updated report [PDF] here.

All versions of the report can be accessed from the Reports Archive for this report.

Some highlights from the third edition of Cooperatives Fiberize Rural America include:

• More than 110 rural electric co-ops have embarked on fiber optic projects to increase Internet access for their members, a number that is growing rapidly from just a handful in 2012.
• 31.3 percent of the fiber service available in rural areas is provided by rural cooperatives.
• Personal anecdotes from Michigan, Virginia, Minnesota, and Missouri residents attest to the far-reaching benefits of cooperatives’ expansion into Internet service.
• A new map shows where rural cooperatives are planning to expand fiber Internet service.

Co-ops have proven that this is a model that works. With increased support from federal and state governments, they will continue to connect rural Americans to economic and educational opportunities otherwise denied to them. 

Read Cooperatives Fiberize Rural America: A Trusted Model For The Internet Era [PDF] here.