Written by Christine Parker and Ry Marcattilo-McCracken
A recent report by BroadbandNow made the rounds in February, with the authors concluding that the average price for broadband access across all major speed tiers for Americans has fallen, by an average of 31 percent or nearly $34/month, since 2016. At a glance, this is great news – perhaps affordable Internet access for all is within reach?
Readers following up to check out the report itself would be well justified in coming to the same conclusion, with BroadbandNow writing in the first paragraph that “we’ve found that prices have decreased across all major download speeds (25Mbps up to 1Gbps+) and technologies (cable, fiber, DSL and fixed wireless).” Immediate news coverage reinforced the report’s points.
But you don’t have to follow broadband policy closely to get the sense that something a little off is going on here. It feels like every day there’s a story like this one about Cable One, with a provider increasing speeds as it improves its network infrastructure and then raising rates while removing the slowest tier options. Charter and Comcast, for their part, do this nearly every year whether pairing it with speed increases or not. Is broadband access getting cheaper, or more expensive? What’s going on here?
The reality is that this report from BroadbandNow, unfortunately, poorly frames the national broadband marketplace. At best, it muddies the waters with a lack of clarity about the relationship between broadband access speed tiers and relative pricing. At worst, it leaves the average reader with the incorrect assumption that broadband prices must be falling, and gives the monopoly cable and telephone companies ammunition to push for millions more in taxpayer dollars while building as little new infrastructure as possible.
Either way, it contradicts the fact that broadband prices, for the vast majority of...Read more