Farmers depend on Internet connectivity like any other businesses for daily office tasks such as record keeping, reporting, banking, and marketing. This dependency stretches further as daily farming productivity depend on GPS-based applications that enable real-time data collection giving accurate information on soil fertility, field mapping, and other farm-related tasks. An October 2019 report from the United Soybean Board (USB) describes how poor connectivity is striking at the heart of America’s agricultural industry.

Profitability and Sustainability: Threatened 

The report, titled Rural Broadband and the American Farmer [PDF]  reveals that 60 percent of U.S. farmers and ranchers do not have adequate Internet connectivity to run their business and 78 percent do not have a choice in Internet Service Providers (ISPs). The USB study touches on how poor Internet connectivity in rural parts of the country has negatively impacted profitability and sustainability in farming.

Among 2,000 farmers surveyed by the USB, 59 percent of  farmers plan to incorporate more data onto their system and 28 percent are considering more data usage. Most also want to use high-tech and data transfer applications but the impact of poor connectivity and unreliable Internet service does not allow them to do so. Michael H., a soybean farmer in south-central Louisiana said that, “Without the right support network, we can’t even consider taking advantage of getting real-time information from one piece of equipment to another.” Up to 33 percent of farmers said poor connectivity has affected their equipment purchases.

The U.S. Department of Agriculture Economic Research Service reports that farming productivity contributes nearly $133 billion to the U.S. gross domestic product (GDP) but lack of connectivity has heavily impacted farmers to contribute only $80 billion. 

Arkansas soybean, cotton, and corn farmer Vonda K. explained:

We need both financial sustainability and sustainability of the land. I would like to have more moisture sensors, to know exactly what’s going on. We have a couple of wells that we can shut off remotely, but I would love to...

Originally published in 2017, our report, Cooperatives Fiberize Rural America: A Trusted Model for the Internet Era, focuses on cooperatives as a proven model for deploying fiber optic Internet access across the country, especially in rural areas. An update in the spring of 2019 included additional information about the rate at which co-ops are expanding Internet service. Now we’ve updated the report with a new map and personal stories from areas where co-ops have drastically impacted local life.

Download the updated report [PDF] here.

All versions of the report can be accessed from the Reports Archive for this report.

Some highlights from the third edition of Cooperatives Fiberize Rural America include:

• More than 110 rural electric co-ops have embarked on fiber optic projects to increase Internet access for their members, a number that is growing rapidly from just a handful in 2012.
• 31.3 percent of the fiber service available in rural areas is provided by rural cooperatives.
• Personal anecdotes from Michigan, Virginia, Minnesota, and Missouri residents attest to the far-reaching benefits of cooperatives’ expansion into Internet service.
• A new map shows where rural cooperatives are planning to expand fiber Internet service.

Co-ops have proven that this is a model that works. With increased support from federal and state governments, they will continue to connect rural Americans to economic and educational opportunities otherwise denied to them.

*We discovered an error in our first release of the December 2019 edition of this report, which we have since corrected. We deeply apologize for the mistake and take this very seriously -- these data are challenging to work with but we are committed to accurately reporting broadband statistics.

The correct statistic is that cooperatives provide 31 percent of all...

The USDA's ReConnect Program to expand broadband in rural areas has been awarding funding for several weeks now; electric and telephone cooperatives have received significant awards. In North Carolina, Atlantic Telephone Membership Corporation (ATMC) recently learned that their application for ReConnect funds has been granted and the cooperative will receive $7.9 million toward expanding their Fiber-to-the-Home (FTTH) service.

Celebrating in Columbus County

Cooperative CEO and General Manager Keith Holden, USDA State Director for North Carolina Robert Hosford, and Chief of the Waccamaw Siouan Tribe Michael Jacobs gathered at the Tribe Headquarters in Bolton to announce the award and discuss the project. ATMC will match the USDA grant with an additional $7.9 million, rather than take a loan from the ReConnect program. The total cost of the project is around $15.87 million and will deploy FTTH to more than 2,700 premises, including homes and more than 50 businesses. The infrastructure will also serve three critical community facilities, ten educational facilities, and 23 agricultural operations in northern Columbus County. 

At the event, Hosford noted that better connectivity will help agricultural establishments in the region, one of the main sectors of the local economy. 

“The health and vibrance of rural communities most usually is from farmers and forestry in this state,” Hosford said. “If those small communities are healthy, that means their farming communities are healthy, and this is just another tool in our toolbox to help these rural communities.” 

Hosford said the agriculture industry has struggled in recent months due to ongoing trade disputes, so any boost is a welcome one.

ATMC will use the funding to build out to Tabor City, Hallsboro, Lake Waccamaw, Bolton, and areas north of Whiteville.

Other Grant Sources 

The co-op is adding the ReConnect grant to other funding it received in 2019, including a $1 million award from the state. Funding came from the NC...

Paul Bunyan Communication’s fiber network, GigaZone, continues to expand in Minnesota and is now offering gigabit connectivity in the Big Falls area. The cooperative is one of an increasing number of co-ops, both telephone and electric, that are picking up the slack in rural areas where large, corporate Internet access companies don't find the case for investing in communities that are not densely populated.

The cooperative has a history of expansion thanks in part due to their own contributions and grants like the Minnesota Border-to-Border grant. They also have offered to upgrade every school within its service area to gigabit Internet speeds with no extra charge and the presence of high-quality Internet access from Paul Bunyan Communications has contributed to economic development in the region. 

Members who are already subscribers but not yet signed up for gigabit service can choose to upgrade and can add more options:

GigaZone service options include unprecedented Broadband Internet speeds of up to 1000 Mbps – a Gigabit. Members who subscribe to GigaZone Broadband can also add PBTV Fusion and/or low cost unlimited long distance service. All current service options also remain available to cooperative members within the GigaZone.

Current routers may not be able to support the capacity increase and to help, the cooperative is offering their own Wi-Fi router to subscribers. The router is free to all new GigaZeone customers for the first six months, with a minimal charge thereafter.

Check out the GigaZone availability map to see where the service is available and where the co-op plans to deploy in the future.