We are pleased to bring you a guest post from Levi C. Maaia, president of Full Channel Labs and a graduate research fellow at the Center for Education Research on Literacies, Learning & Inquiry in Networking Communities (LINC) at the University of California, Santa Barbara. Levi is a strong advocate for local, family owned businesses and an open Internet without government or corporate gatekeepers.
The Other Half of Net Neutrality Regulation
The Internet was originally founded on principles of public service and education. In the past two decades, tremendous commercial potential has also been realized and the Internet is now the engine behind our new global economy. This potential, however, is predicated on the network’s original open and neutral methods of communication.
Properly implemented net neutrality regulation has the potential to maintain a level online playing field for all 21st century industries, which rely on the Internet for all types of electronic communications and financial transactions. However, Chairman Wheeler's recent plan to enforce net neutrality through the invocation Title II authority ignores practices by some content providers that threaten the economic viability and expansion of affordable high-speed and gigabit access. A notable example of this practice is how online content is delivered under the ESPN3 brand.
ESPN3 is an online-only sports television network owned by The Walt Disney Company and the Hearst Corporation. Unlike with other online video services such as Netflix and Amazon Instant Video – where consumers choose to pay for content and access it directly – ESPN3 streaming content is available only to customers of ISPs that pay per-subscriber fees to ESPN for each of their Internet customers. If an ISP refuses to pay these fees for some or all of its user base, all of its customers are blocked from accessing ESPN3’s online content. Through the imposition of this legacy cable TV licensing approach ESPN3 is attempting to force ISPs into negotiating content deals in the same way that cable TV providers must do for broadcast retransmission consent and cable network licensing fees.
As cord-cutters drop their cable and satellite subscriptions in favor of online streaming, TV networks are scrambling to compensate for this lost revenue. ESPN3 is doing so by imposing a cable TV-like...Read more