This is the transcript for episode 331 of the Community Broadband Bits podcast. For this episode, Christopher speaks with Kimberly McKinley, chief marketing officer for UTOPIA Fiber in Utah. They discuss the open access fiber network's recent successes and how marketing has played a key role in growing the network. Listen to episode 331 here.
Kimberly McKinley: We have worked diligently to make sure that people are aware of our service and how you can get it. And right now, UTOPIA Fiber is the highest rated telecommunications provider in the State of Utah.
Lisa Gonzalez: This is episode 331 of the Community Broadband Bits podcast from the Institute for Local Self-Reliance. I'm Lisa Gonzalez. The Utah Telecommunications Open Infrastructure Agency, also known as UTOPIA, began when communities in Utah's north central region banded together in 2004. They got together to develop an open access fiber network. Over the past 14 years, they've experienced ups and downs, been attacked by the anti-muni sect, and through it all, gained a wealth of knowledge. In recent years, the project has definitely been on the upswing, and this week Christopher talks with Kimberly McKinley from UTOPIA. They talk about some of the accomplishments UTOPIA has made as it's expanded, the products they offer, and some of the changes they've made. Kimberly and Christopher discuss how UTOPIA's fresh approach to taking control of their marketing has driven a good portion of their success. She offers advice for communities that aren't used to operating in environments where competition demands reaching potential customers. Now here's Christopher with Kimberly McKinley from UTOPIA.
Christopher Mitchell: Welcome to another episode of the Community Broadband Bits podcast. I'm Chris Mitchell with the Institute for Local Self-Reliance up in Minneapolis, Minnesota. Today I'm talking to Kimberly McKinley, the chief marketing officer for UTOPIA Fiber in Utah. Welcome to the show, Kim.
Kimberly McKinley: Well, thank you for having me, Chris. It's exciting to be here.
Christopher Mitchell: I've really enjoyed seeing your presentations in a variety of places — I think probably both coasts and in the middle a few times. But tell us a...Read more