This is our fifth episode of the podcast project we're working on with nonprofit NC Broadband Matters to share broadband news, challenges, and innovations from North Carolina. NC Broadband Matters works to find ways to bring ubiquitous broadband coverage to residents and businesses across the state.

Susan Cashion, Vice President, Chief Compliance & Administrative officer from Piedmont Electric Membership Corporation, and Greg Coltrain, Vice President of Business Development for RiverStreet Networks from Wilkes Telephone Cooperative join Christopher for the podcast. When they met up at an event in Raleigh, they discuss the co-ops' collaboration to bring high-quality Internet access to people who live in rural areas.

In this interview, we learn more about both cooperatives and about their long histories of serving people who live in rural communities. Each has their own special expertise and this partnership allows them to combine those for the benefit of members who want better connectivity. Piedmont is one of several electric cooperatives that Wilkes, through RiverStreet, is working with to expand connectivity in rural North Carolina. Greg also describes the ways that RiverStreet works with local communities to take advantage of public assets to expand broadband to more households and businesses.

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In an effort to find ways to connect some of the state’s most disconnected communities, RiverStreet Networks and North Carolina’s Electric Cooperatives recently announced that they will work together for a series of pilot projects across the state. The initiative has the potential to discover new options for high-quality Internet access for residents and businesses in areas that have been left behind by national Internet service providers.

Going All Out 

North Carolina’s RiverStreet Networks is bent on bringing high-quality connectivity to people living and working in rural North Carolina. After expanding their physical infrastructure through deployment, the communications cooperative started to acquire other fiber networks in various areas across the state. Most recently, RiverStreet merged with TriCounty Telephone Membership Corporation. 

For RiverStreet, branching out among areas of the state were there is no high-speed Internet access is an opportunity to tap into an underserved market, not only an underserved population. It’s become obvious in recent years that rural communities want high-quality Internet access at least as fervently as in densely populated areas where big corporate ISP already have a monopoly. After upgrading their own members, RiverStreet was looking for growth; partnering with electric cooperatives is the next step to reaching more subscribers.

Listen to RiverStreet’s Greg Coltrain and Christopher discuss the merger and RiverStreet's plans to bring broadband to rural North Carolina:

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Urban areas in North Carolina don’t have the same challenges obtaining high-quality Internet access as rural communities, but telephone and electric co-ops are taking more steps to change that imbalance. Cooperatives are filling gaps and finding opportunities where national ISPs don't see a high enough profit margin. Wilkes Communications/RiverStreet Networks and TriCounty Telephone recently merged to find those gaps and serve North Carolinians left behind.

Acquiring and Expanding 

In September 2018, TriCounty Telephone Membership Corporation merged with Wilkes Telephone Membership, the parent entity of Wilkes Communications and RiverStreet Networks. The cooperative also acquired Peoples Mutual Telephone Company and Peoples Mutual Long Distance Company, which took Wilkes into southern Virginia. 

When they added several other smaller companies, the cooperative continued to implement their strategy to bring broadband to rural communities without limiting themselves to one region. In addition to counties in central North Carolina, the cooperative now serves people along the north border, in a few south central counties, and in three counties far in eastern North Carolina that brush the eastern shore.

President and CEO Eric Cramer told the Journal Patriot in September that, where national ISPs turn away, Wilkes sees opportunity:

“Larger companies have abandoned these areas, so we think there is an advantage to grow there. A number of rural counties are looking to partner with companies like ours to help bring broadband like we’ve done here in Wilkes. .... These buildouts are much harder and take longer to produce results than acquisitions.”

Merging with TriCounty made sense because TriCounty had reached its potential due to size and scale limitations. TriCounty’s Vice President for business development Greg Coltrain recently told WNCT Channel 9 that the cooperative was considering the quickest way to bringing high-quality Internet access to rural North Carolina and achieve long-term success when they chose to merge with Wilkes:

"Our goal and our initiative is to find those areas, come up with an...