In September, Reedsburg Utility Commission (RUC) in Wisconsin announced that they’re simplifying life for subscribers. They’ve eliminated service tiers and now everyone who signs up for the service receives affordable, symmetrical gigabit Internet access from their recently rebranded LightSpeed service.
Rebranding, Redefining Fast and Affordable
Back in May, RUC decided that they would renew their efforts at marketing by launching the new LightSpeed brand. At that time, they were already signing up new customers for the great gigabit deal, which translated into prices as low as $44.95 per month for 1,000 Megabits per second (Mbps or one gigabit) when purchased as part of a bundle. RUC also offers voice and video.
RUC has been offering Internet access to Reedsburg’s approximately 10,000 people since 2002. In 2014, they were the first in Wisconsin to offer gigabit connectivity. Over the past 16 years, they've expanded into different areas around the city in order to share the benefits of the network.
Growing That Gig
With the new gigabit offering to all, Reedsburg will venture out to two new areas. They received two grants from the state to expand to the Village of Spring Green and the Town of Delton.
In Spring Green, located about 30 miles due south of Reedsburg, town officials have been working with the RUC to obtain the funding to bring high-quality Internet access to town. The grant will help fund the first phase of the project, which will bring better connectivity to several community anchor institutions, the school district, and multiple government facilities. In bringing LightSpeed to Spring Green, approximately more than 260 residential and 35 commercial premises will also have access to fiber.
Lake Delton, which is south of the Village of Delton,...
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