Tag: "marketing"

Posted June 19, 2012 by christopher

In our excitement to produce this podcast, we forgot to credit Fit and the Conniptions for the intro/outro music. Much thanks for releasing their music under a creative commons license that allows us to use it for this purpose. If you like their sound, buy an album!

We have decided to start a podcast- a recurring audio program that you can listen to on your smartphone, iPod, computer, this web page, etc. We are calling it Community Broadband Bits and our plan is to offer short (10-15 minute) interviews with people doing interesting things to encourage community broadband networks.

As this is our first attempt at such a show, we hope you will send feedback and suggestions. Eventually, we will get on a schedule, likely releasing every other week for the first few months.

To subscribe with iTunes, click here. You can download this Mp3 file directly from here.

Read the transcript of this episode here.

Find more episodes in our podcast index.

If you simply want the audio feed for the show, it is http://feeds.feedburner.com/BroadbandBits

For our first show, we interviewed Linda Kramer with the Marketing Committee of the Sibley-Renville Fiber Project in rural Minnesota's Sibley County. In this ten minute interview, we discuss the need and demand for broadband in rural areas, as well as how the marketing committee has educated residents and demonstrated support for a County-owned fiber network.

Posted April 14, 2012 by christopher

LUS Fiber has released a new ad promoting its HDTV services - probably the best ad I have seen from a community broadband network promoting its services.

Posted November 18, 2011 by christopher

Scott Olivier is one of several people originally from Lafayette to return to Lafayette to take advantage of the their incredible community fiber network. He has done a series of short testimonials about LUS Fifber (embedded below).

We have covered similar testimonial from other community broadband networks and I think they are an easy way any community can begin marketing itself. Network supporters must also help out though - embedding the videos, spreading them with social media, and otherwise making sure the videos get distributed.

Below those testimonials is one of LUS Fiber's radio ads. It took me a little bit to understand exactly what they were getting at with the commercial - I think it could use a little more work. Remember, having the best network is not enough, you have to find ways of breaking through to citizens and motivating them to take the time to switch providers -- which is always a hassle.

These testimonials are no longer available.

Posted October 27, 2011 by christopher

Bristol, Virginia, holds a unique place in the heart of community broadband advocates because it was the first muni broadband network to provide triple-play services over a full fiber-optic network (OptiNet). It is well known among NASCAR aficionados for the Bristol Motor Speedway as well. What I didn't know, prior to my visit to Bristol this week, is that it is also home to a music festival celebrating the community's important contributions to country music.

The second page of the Fall Newsletter from Bristol Virginia Utilities [pdf] discusses how BVU's OptiNet has built a Wi-Fi network downtown to offer free connectivity to festival-goers. But it doesn't end there - they also provided laptops and HDTV to those who wanted to hang out.

From the newsletter:

BVU offers Wi-Fi at Music Festival

At the 2011 Bristol Rhythm & Roots Festival, BVU set up the “BVU Pavilion,” a temporary technology hotspot. The pavilion offered free WiFi Internet, public laptops, as well as high-definition televisions and seating to festival guests throughout the entire weekend.

In addition to the BVU Pavilion, housed in downtown Bristol VA, BVU also installed equipment to provide WiFi Internet access throughout the twin city’s downtown areas. The access was a huge plus for users of mobile devices such as smart phones. Users could download festival applications like artist schedules, stage maps and more.

“As our second year providing this service, we knew people would be looking for us again. This is simply a gift to our city,” explains Gail Childress of BVU. “We are avid supporters of making our community a great place to live and visit. This complimentary service is just one way that we can say ‘Welcome’ to our visitors and ‘Thank you’ to our full-time residents.”

“BVU has been great to work with,” says Leah Ross, Executive Director for Rhythm & Roots. “This allows our fans to check their email, log onto Facebook or Twitter, blog about the festival or just surf the Internet. It’s really a win-win for everyone.”

Rhythm & Roots guests who prefer to use their own laptops or devices found available space within the...

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Posted October 19, 2011 by christopher

When I visited Hometown Utilicom in Kutztown, Pennsylvania, I snapped this photo of a sign they have posted in their office to remind people how supporting the local network helps the local economy.  Not a very good photo, I'm afraid, but it conveys the message.

Hometown Utilicom Marketing

Posted September 18, 2011 by christopher

Chattanooga's publicly owned EPBFi advanced broadband network has produced a series of testimonials from people that have switched to their services from the national incumbent providers. We recently wrote about the importance of documenting these stories and wanted to again highlight some of the videos they have produced and released.

Time and time again, we hear that the community fiber network delivers faster speeds, lower prices, higher reliability, and much, much better customer service.

Posted September 14, 2011 by christopher

Chattanooga, with the nation's fastest citywide broadband network, offers lessons to many other communities who have built or are building their own networks. Chattanooga is regarded as one of the most successful muni networks in terms of a smooth operation with good advertising and a great back office approach.

They are documenting (with video) the stories of both residents and businesses that have switched to their services from incumbents like AT&T and Comcast (two of the most powerful companies in the US). Below, we include two of our favorites in the series.

This should be an extremely effective form of advertising for community networks -- harnessing the enthusiasm and local attributes of the network. Making these videos available on sharing sites like Vimeo or YouTube allows supporters to embed them in their blogs and share with friends and family.

Quite frankly, these testimonials are not hard to do (hire a local videographer that has experience with lighting and recording good sound) and should be one of the first approaches used by community networks to spread the word. If local thought leaders and small business owners can participate, so much the better.

Wired West has also created a video composed of interviews with people discussing the need for better broadband. These videos are compelling - I hope we see more of them from more communities.

Pasha Coffee & Tea On Why They Switched To EPB from EPB Fiber Optics on Vimeo.

Posted August 22, 2011 by christopher

Lafayette Doing OK, Doubles Capacity for Promotion

John at Lafayette Pro Fiber recently updated us all on LUS Fiber's financials. According to John, LUS Fiber is doing OK, not great, in its FTTH offering (probably the best deal in the nation for fast, affordable, and reliable connections). In reading deeper, it is clear that the impact of the community network on the public is GREAT, not just ok.

From John's writeup:

LUS estimates that the citizens of the community have saved 5.7 million dollars—in part direct saving from LUS' cheaper phone, video, and internet services and in part as a consequence of Cox lowering its prices and giving out special rates. Those special rates were discussed in the meeting with Huval pointing out that Cox had petitioned for and received permission to treat Lafayette as a "competitive" area. That meant that Cox could offer special deals to Lafayette users and, as we all know, has offered cuts to anyone who tries to leave. Those "deals." as Huval pointed out to Patin don't include the rural areas of the parish where Cox has no competition.

But it doesn't end there. LUS Fiber, due to anti-competitive laws pushed through the state's legislature to handicap public providers, is actually subsidizing the City -- providing more benefits to everyone, even those who do not subscribe to the network.

Again it all goes back to the (un)Fair Competion Act. One of the things in that act a concession that LUS Fiber would be able to borrow from LUS' other utilities just like any other corporation could set up internal borrowing arrangements. This is not a subsidy, it's a loan—with real interest. One of the efforts to raise an issue by Messrs Patin and Theriot centered around "imputed" taxes. Those are extra costs that Cox and ATT got the state to require that LUS include in order to force LUS to raise their price to customers (you!) above the actual cost. (Yes, really. See...

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Posted June 25, 2011 by christopher

Lafayette's publicly owned FTTH network has created a YouTube channel featuring a commercial aimed at residential subscribers (in 15, 30, and 60 second spots) as well as a longer video aimed at increasing economic development.  Both are embedded below.  

These are "no-brainer" marketing techniques that every community should have at a minimum to promote their services.

Posted October 29, 2010 by christopher

Kudos to Wilson's Greenlight fiber network in North Carolina. They are featuring some interviews with people who like their services, two of which are embedded below.

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