If you are lucky enough to live in a community where you have a municipal network as a provider, you already know they often go the extra mile to serve customers. However, they don't always market as well as the incumbents, something that is starting to change with naturally viral ads. Enter Chatanooga's "Fibervention" campaign.

The campaign encourages current subscribers to nominate non-suscribers for a gift package:

• Three months of FREE EPB Fiber Optics service
• Three months of FREE Smart Network or Smart Network Plus service
• A Roku online streaming player
• Six months paid subscription to Netflix
• $100 iTunes gift card
• EPB branded gear

They have even created this video, highlighting all the reasons why EPB is so much better than the competition:

As a follow up, EPB released a second video showing the installation at the home of Ms. Martha, the first winner.

With winners like Ms. Martha, this campaign is sure to draw some attention. If you pay attention, you'll see Chase, an actual EPB installer that has become very popular around the community, with some people actually requesting he specifically install their service. At a conference awhile back, many of us assumed in an early ad that he was from a stock photo, but he is real.

When we talk to municipal network leaders about lessons learned, they often tell us that marketing is an area where they feel a particularly vulnerability. Whenever we see a great piece of marketing from a municipal network, we like to share it.

When Longmont rebranded its FTTH network under the name NextLight, they released this awesome video. Check it out!

Opelika Power Services (OPS) began offering FTTH services to the community in mid-October, reports the Opelika-Auburn News, and demand is intense. Anticipation has been high since construction began in 2010. Dave Horton, OPS Director, told the News:

“We had a line of customers waiting at 7 a.m., and we don’t open until 8.”

…

“The calendar is full,” [Communications Manager June] Owens said. “We’re booked through November and into December. ... We’re trying to do about 20 (installations) a day.”

At this time, OPS serves most single-family properties. There are a few apartment complexes and mobile homes that were built after fiber was planted that also have service.

Regular readers will recall that Charter launched an astroturf campaign in Opelika when it announced it was interested in a network for smart-grid and connectivity purposeds. Fortunately, the voters in Opelika were savvy and interested in taking ownership of a fiber network.

At this early stage, the network already connects approximately 30 small businesses, reports Area Development Online. OPS has extended the network to the Northeast Opelika Industrial Park and the Fox Run Business Park.

In addition to spearheading the project, Mayor Gary Fuller is starring in OPS' newest funny video, "The Ball Pit":

OPS has also developed other testimonial videos from residential and business customers, each focusing on a different element of the service.

Google knows how to differentiate its gigabit Internet access from the slower options offered by cable and DSL. Community networks should take notes on effective advertising. 

MI-Connection, the North Carolina community-owned network serving Davidson, Cornelius, and Mooresville, is upgrading network speeds and unveiling a new marketing campaign. MI-Connection was formed when a few towns north of Charlotte purchased the old, dilapidated Adelphia cable network out of bankruptcy and began rehabbing it.

According to David Boraks of the DavidsonNews.net:

The company on Dec. 10 will begin selling a new top speed internet service tentatively called “Warp Speed Broadband,” though the name could change. It will offer 60 mbps downloads and 10 mbps uploads. Customers can get it for $80 to $100, depending on whether they bundle it with TV and telephone.

Existing customers also will get faster speeds Dec. 10, at no extra charge (Download speed x upload speed): 8×4 becomes 10×5, 12×4 becomes 15×5, 16×4 becomes 20×5 and 20×4 becomes 30×10.

Notice that this community network offers faster upstream speeds than most privately owned cable networks -- because they recognize the importance of empowering subscribers rather than hoping they will just consumer video and do little else.

The DavidsonNews.net article also covered MI-Connection's last quarter financial audit report. The network has faced chronic financial problems but things continue to improve. From the article:

The financial report for the quarter that ended Sept. 30 showed that the company grew revenues in all three of its businesses – cable TV, telephone and internet. Altogether, revenues were up 6.5 percent from the first quarter a year ago, to $4,114,992. Expenses fell 8.7 percent, in part because of savings on what the company pays its high-speed internet providers.

The company’s earnings from day-to-day operations continued to grow.

LUS Fiber has released a new ad promoting its HDTV services - probably the best ad I have seen from a community broadband network promoting its services.