As voters went to the polls to cast ballots in the 2020 Presidential election, in two major metropolitan areas residents overwhelmingly approved ballot questions to move forward on exploring how to expand broadband access in their respective cities.

In Chicago, nearly 90% of those who cast ballots said “yes” to a non-binding referendum question that asked: “Should the city of Chicago act to ensure that all the city's community areas have access to broadband Internet?" With 2,034 of 2,069 precincts counted, 772,235 voters out of 862,140 cast their ballots in favor of that question.

That vote came on the heels of the roll out of “Chicago Connected,” a new initiative to bring high-speed Internet service to 100,000 households that do not have reliable access within the nation’s third-largest school district.

Meanwhile, in Denver 219,435 voters, or 83.5% of the city’s electorate, cast ballots in favor of question 2H, which allows the city to opt out of the state’s 2005 state law referred to as SB 152. That law prevents municipalities from building or partnering for broadband networks. Approval of the ballot initiative also grants the city “the authority but not [the] obligation to provide high-speed Internet access." Two other Colorado communities – Berthoud and Englewood – also voted in favor of similar ballot questions, asking voters if they want to opt out of SB 152. In Berthoud, 77.3% of voters cast ballots in support of the question. In Englewood, the opt-out question passed with 79.4% of voters in favor, which will allow the city to provide Wi-Fi service in city facilities.

In the 15 years since SB 152 was passed 140 Colorado communities have opted out with resultant networks like Longmont’s...

Building a successful community broadband network, we’ve often pointed out, relies on successful organizing and marketing campaigns as much as it does on putting fiber in the ground. Those networks that do it well succeed, and those that fail to take it into consideration can languish or stall out. 

Successful marketing and organizing can build political will for a project, turn enthusiastic adopters into neighborhood champions who help increase take rates, help counter disinformation campaigns and predatory pricing by incumbent Internet Service Providers (ISPs), and show the ways that community owned networks have gone above and beyond over the years to invest not just in the most profitable neighborhoods around but ensure that those along every street and across every block have affordable, reliable, fast Internet access. 

The New Hampshire Electric Cooperative recently saw firsthand how a smart, engaged, energetic subset of its membership can make Internet access a priority. Fairlawn, Ohio’s municipal network has also been highlighting the value it’s bringing to users in the midst of the ongoing pandemic.

And with votes regarding municipal broadband networks coming up in Kaysville, Utah, Denver, Berthoud, and Engelwood, Colorado, Chicago, Illinois, and Lucas, Texas, taking this into consideration is as important as it’s every been.

See some clever and colorful below examples below, and read our past coverage to see how different community networks have taken on the task of branding, marketing, and organizing for success.

Some images courtesy of Internet Freedom for McHenry County

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Over the summer, Chicago Mayor Lori Lightfoot announced a new program to bring high-speed Internet service to the alarming number of households who do not have reliable access within the nation’s third-largest school district.

The initiative, referred to as Chicago Connected, aims to provide free high-speed Internet service to approximately 100,000 Chicago Public Schools (CPS) students. One of the ground-breaking features of the effort is that it includes funds to enlist the support of a number of Community Based Organizations to assist with enrollment in the program, digital literacy and skills development training.

At the end of September, during a virtual town hall meeting, Mayor Lightfoot said that while CPS was making progress connecting eligible families, they had not yet reached the goal.

“We’re not where we want it to be. And I think part of the difficulty is, even though it’s free, it’s about making sure that families feel safe in signing up,” Lightfoot said. “Currently, we have over 25,000 households that are signed up, and that is the equivalent of almost 38,000 students towards our goal of 60,000 households at 100,000 students.”

How It Works

Using a sponsored service model, Chicago Connected seeks to provide the high-speed connection for up to four years by directly paying for the service for eligible families. The program primarily relies on donations from philanthropic partners, CPS and city funds, with an additional $5 million from the CARES Act to fund the $50 million program. Donations, which includes a $750,000 commitment from former President Barack Obama and First Lady Michelle Obama, will cover the first two years, with CPS paying for the third and fourth years...

This past summer, consultants hired by Lakeland, Florida, shared their opinion that the community has the necessary components to launch a broadband utility. In a recent opinion piece in The Ledger, city commissioner Justin Toller encourages Lakelanders to let their elected officials know that they want a public vote on the issue.

We’re Paying for it, Regardless

Toller, who has championed the broadband initiative as the chair of the Broadband Task Force, appeals to the public’s sense of value. He notes that, while everyone in the community has contributed financially to developing the existing 330-mile fiber optic network, only a small number of commercial entities use the infrastructure along with local schools, libraries, and public safety facilities. The city collects around $4 million per year in dark fiber leases.

Toller writes:

By investing in the final connection, we can reduce customer costs in the long-term, because you are the owners and not just the users. To private providers, you are a source of profit; to our city, you are an investment in our shared community. That investment will create innovation, economic development, job growth, and a higher quality of life, while also providing a savings on your Internet bill.

Repeating the Past

Toller also notes how Lakeland decided as a community in the past to invest in the electric utility, the hospital, and the roads. He sees a similar path with fiber.

Today, the roadways of the future are not concrete; they are fiber. Lakeland has invested millions of dollars in building the current fiber network, and now it’s time to make the final investment to connect all Lakelanders. Keep in mind, whether we hook-up that fiber to every home and business or not, we all continue to pay for the existing infrastructure.

The city has done its due diligence by having a feasibility study. There have been numerous community meetings, a survey, a forum, and hundreds of public comments. In response, private providers have done what they do best, raise prices.

Many of us are still using decades-old infrastructure, and we’ve grown accustomed to the high prices and lousy...