Vernon Communications Cooperative (VC Co-op), serving much of rural Vernon County, Wisconsin, was recently named a Certified Gig-Capable Provider by NTCA-The Rural Broadband Association. VC Co-op joins a growing list of rural cooperatives that are offering gigabit connectivity to members in places where national Internet service providers don’t want to invest in infrastructure. The certification requires that "gigabit technology is currently commercially available within 95 percent of one or more exchanges within [the provider's] serving territory and that such service can be provided without new trenching or stringing new aerial facilities."

Why Do Co-ops Always Start? To Fill A Need

VC Co-op started as a telephone cooperative in 1951 when local farmers collaborated, obtained funding from the Rural Electrification Act, and formed the Vernon Telephone Cooperative. After partnering with other telephone companies in the region to establish Internet service in the early 1990s, VC Co-op also began offering long distance voice and television services in 2001.

VC Co-op has also made a name for themselves by offering twelve community television channels that broadcast various local events, including school sports and concerts, local weather, and even radio shows.

By 2008, VC Co-op had finished upgrading their network in the county seat of Viroqua (pop. 4,400), replacing copper lines with fiber. Viroqua has taken advantage of the fiber in ways that touch almost all aspects of daily life. In addition to public safety, healthcare, and education, local businesses using fiber connectivity have been able to grow beyond the limits of Viroqua. All the while, the VC Co-op has served the community with the same spirit we see from other cooperatives.

Organic Valley, a farmers cooperative with headquarters in Vernon County, suffered a catastrophic fire in 2013. Without missing a beat, VC Co-op connected 21 temporary locations to house Organic Valley employees and established a connection for the farmers cooperative in another building.

VC Co-op is in the...

If you live in rural America, chances are you know what it’s like to have inadequate Internet access. If you've heard about the Connect America Fund, however, you probably think help is on the way and your problems will soon be over; you'll get the kind of speeds available in large cities, right? Wrong.

Our short video on rural connectivity and CAF explains how big companies are taking federal subsidies to build networks that provide the same old slow DSL service to rural areas. So, what can people in rural communities do? The video describes how local communities are becoming more self-reliant through publicly owned infrastructure and offers some starting points if you're interested in learning more.

More Of The Same? No Way!

The Connect America Fund (CAF) is offering billions of dollars to build out networks in rural areas, but the companies receiving the subsidies are the same ones that already offer terrible connectivity in most rural communities. Are they using those subsidies to invest in high-speed connectivity for rural areas? No. The DSL connections that those companies are deploying for your home or business with CAF funding is already considered obsolete.

Rather than accepting these substandard solutions, an increasing number of communities have decided to act so they can have the same or better quality of connectivity as urban areas. Rural cooperatives and municipal networks are taking charge of their own telecommunications infrastructure needs. Unless you live in one of these communities, you may have never heard about the fast, affordable, reliable connectivity available from a community network or a cooperative. They’re just doing it and not bragging about it.

YOU Make It Happen

How does a community or a cooperative start offering better connectivity? We’ve created this short video that explains the basics and we invite you to share it with others. It all starts with YOU.

Be sure to check out our other videos, too!

Lac qui Parle County in western Minnesota has some of the best connectivity in the state. As part of the county’s efforts to get the word out about opportunities in the region, their new Facebook video highlights access to great Internet access and hopes to draw more citizens to the region.

"Come for the Jobs. Stay for the Lifestyle"

Pam Ellison, Economic Development Director for the County, describes the network that is available across the county to businesses and residents. High-quality Internet access is a way to retain businesses, attract new endeavors, and entice people to fill new positions.

Back in 2009, the county began working with Farmers Mutual Telephone Cooperative to find a way to improve Internet access. Through their collaboration, the two entities received a 2010 American Recovery and Reinvestment Act (ARRA) to deploy Fiber-to-the-Home (FTTH) connectivity and replace antiquated dial-up. At the time, about 52 percent of premises were still using their telephones to connect to the Internet.

Lac qui Parle had approached incumbent providers, but none were interested in upgrading in the sparsely populated region. Farmers Mutual Telephone Cooperative had deployed in other communities in western Minnesota and had the experience required in such a rural area. The project’s $9.6 million ARRA combined grant and loan allowed the project to be completed by the summer of 2014. Read more details about the network and the story in Lac qui Parle County in our 2014 report, All Hands on Deck: Minnesota Local Government Models for Expanding Fiber Internet Access.

Check out Lac qui Parle County’s video:

The new FCC Chairman Ajit Pai has not been shy about letting the public know that the agency, under the new administration, will undo many of the net neutrality protections of the Obama years. Unsurprisingly, the FCC website has been taxed with heavy traffic as concerned citizens reach out to comment.

Many of us consider what will be available to us if ISPs are able to decide which content has access to “fast lanes” through paid prioritization. Artists who create that content have the same concern.

This short video from Public Knowledge highlights the words of Francis Ford Coppola in his open letter to the FCC. He asks the agency to remember its place in history and to protect artistic innovation from corporate greed. In other words, “leave the gun, take the cannoli.”