Wilson has made their community-owned Greenlight fiber network central to their economic development plan, a move that may forge a new approach for other communities with similar assets.

Revitalization Efforts

In 2008, when Wilson’s Greenlight community network first launched, the Federal Communications Commission ranked North Carolina last in the nation in percentage of households subscribing to at least a "basic broadband" service. Today Wilson offers free Wi-Fi downtown, schools and libraries are outfitted with high-quality connectivity, and a majority of households subscribe to the broadband service.

Home to over 50,000 residents, Wilson has had a diverse history of industries popping up and dissipating over the years. After deploying their Greenlight Community Broadband, they’ve leveraged new businesses and an entrepreneurial spirit that shows no sign of relenting.

Wilson is initially focusing development downtown. The local daily paper The Wilson Daily Times decided to refurbish an old building and move downtown. The city raised money to renovate an old theater into a cultural center, and an electrical components manufacturing company, Peak Demand, has invested $2.6 million to renovate an old tobacco processing plant.

A Shift From the Old

Wilson involves all community stakeholders to make this revitalization a success. They have worked closely with Barton College, a liberal arts university, and the local nursing school. The community is consciously trying to buy locally and many people meet to discuss how best to promote this.

Wilson’s economic development model has evolved alongside their broadband network and they credit much of their success to Greenlight's benefits. In years past, many towns looked to bolster their economy by attracting companies that offered a windfall of manufacturing jobs— an industrial-era dream. But Wilson is no longer fretting over the decline of large-scale manufacturing companies that once haunted rural America. Instead, they’ve embraced the evolution towards technology companies and entrepreneurial business.

Their community-...

In October, the Roanoke Valley Broadband Authority (RVBA), celebrated the completion of a 25-mile expansion of its open access fiber network. The completion of phase II of the network comes soon after the RVBA established office space in September and after the RVBA announced that it will be connecting new apartments in downtown Roanoke.

Growth Is Good

The $3.4 million expansion extends the network to a local library and toward the Tanglewood Mall. To celebrate, RVBA held a lighting event at the library. Last year, the Roanoke Board of Supervisors included the funding for the expansion in the budget, despite an intense astroturf campaign by local incumbents to turn constituents against the network. Supervisor Joe McNamara supported the expansion early on and spoke at the lighting ceremony.

With the new addition, the RVBA network totals approximately 80 fiber miles in the cities of Roanoke and Salem. This new expansion marks the beginning of more connectivity in areas of Roanoke County that are outside town limits.

Setting An Example

The project has piqued interest among neighboring counties. According to the Roanoke Times, Botetourt County is working with the RVBA on ways to improve connectivity and the Franklin County Board of Supervisors has announced a public hearing on forming its own broadband authority. 

As RVBA CEO Frank Smith said in his speech at the lighting ceremony, communities like Roanoke County need high-quality Internet access to compete with other places that also focus on quality of life as an economic development tool. He referred to the fact that Roanoke is not only competing with large cities, but must consider their standing against small and mid-sized communities such as Bozeman, Montana. He noted that a high percentage of high-tech companies are locating in places other than the largest cities because their talent want access to a quality of life that isn’t available in the large metros. The RVBA network is one tool in the community’s toolkit.

Check out the rest of the lighting...

Earlier this year, we shared the story of Clarksville, Arkansas, and described how they used supervisory control and data acquisition (SCADA) to make efficiencies in their municipal electric utility. The resulting fiber optic infrastructure reduced energy costs and allowed them to better manage other utilities but also gave Clarksville the opportunity to explore high-quality connectivity for the community. Their investment is paying off and bringing new jobs to Clarksville.

Stepping Up Economic Development

In a recent press release, the Clarksville Regional Economic Development Organization (CREDO) announced that Monro Shoe has entered into a partnership with Clarksville Light & Water (CL&W), the city, and CREDO to expand its production and add 25 new positions. The community’s gigabit fiber optic network played an instrumental role in the expansion. In addition to better connectivity, CL&W will provide an energy audit to help the company cut production costs.

Serving The Clarksville Community

Clarksville’s population is just under 10,000 with Tyson Foods, Haines, and motor control manufacturing processor Balder as some of the largest employers. University of the Ozarks also employs many of the people in Clarksville. CL&W plans to connect the University to the network in the near future.

Community leaders wanted to be sure to use the network to serve all sectors of Clarksville when they pounded out their plans for the network in 2015. They chose to allocate a designated number of strands each for educational facilities, healthcare institutions, public safety needs, and government facilities. The municipal utilities used another segment, and a sizable segment was left open for future economic development use, such as the connectivity arrangement for Munro Shoes. As Clarksville’s network serves more entities we expect to see more positions added to the community; after all, they're just getting started.

Learn more about how publicly owned networks bring better opportunity by perusing our economic development page.

Santa Clarita, California, and Larimer County, Colorado, are the next communities considering connetivity options; both are ready to begin broadband feasibility studies.

Exploring Options in Santa Clarita

Santa Clarita, California, is located within Los Angeles County just 45 minutes north of the city of Los Angeles. The city is the third-largest in the county, with a population of 213,000 residents covering 62 square miles. The city already uses a fiber network for public safety and economic development, but want to investigate how to take their investment to the next level.

According to the city’s September 2017 press release, Santa Clarita has contracted with a consulting firm to conduct their broadband feasibility study. First, they will evaluate the effectiveness of existing broadband infrastructure for businesses and community anchor institutions (CAIs). Second, they will survey community representatives, institutions, and businesses to understand their specific broadband needs, identify challenges, and propose solutions to improve access.

In 2016, the city signed a dark fiber lease agreement with a Southern Californian telecommunications provider. The ten-year contract allowed the company to provide services via publicly owned fiber optic cable originally installed for traffic controls. The intent of the agreement is to improve high-speed Internet access for local businesses.

As the press release by the City of Santa Clarita suggests, the city is looking to further expand broadband services for residents and businesses, and to enhance its own municipal efficiencies.

Larimer County After The SB 152 Opt Out

Larimer County, Colorado, is located two hours north of Denver and is the the sixth largest county in the state by population. Most of the more than 300,000 residents live in the county's more densely populated communities of Fort Collins, Loveland, and Windsor.

On November 8, 2016,...